NextFoods Merges Dairy-Free Probiotic Brand GoodBelly with Cherry Juice Innovator Cheribundi
NextFoods, a leader in the US functional food and beverage industry, announces it is merging dairy-free probiotic brand GoodBelly with sports nutrition innovator Cheribundi. NextFoods says the merger will bring together two high-growth companies to focus on expanding strategic channels to propel them to the forefront of whole foods-based nutrition. As part of the merger, Marcel Bens, current CEO of Cheribundi, will also assume the role of NextFoods CEO. NextFoods notes that both companies will retain separate branding and audiences. Good Belly produces a line of probiotic-infused juices, shots and supplements created to support gut health. Unlike many probiotic beverages, its fruit-based JuiceDrinks are completely dairy-free. GoodBelly’s product portfolio can be found at 20,000 major retail locations across the US, and is also available on …