FelsineoVeg: Tradition & Innovation Fuel Success of Plant-Based Deli Slices Made in Bologna
FelsineoVeg is an Italian manufacturer of plant-based deli slices, lardons, and burgers. The company started life as a new venture of the Felsineo Group — a Historic Brand of National Interest from Bologna, specializing in producing mortadella since 1963 — that launched a plant-based deli brand called Veghiamo in 2017. “It is an incontrovertible fact that the number of consumers choosing vegetarian and vegan products is growing,” said Andrea Raimondi, Felsineo’s president, at the time of the launch of the new brand six years ago. Immense success In 2022, FelsineoVeg’s Veghiamo rebranded to Good&Green with a diverse portfolio offering NPDs such as lardons, deli whole cuts, and alt meat, besides its deli slices range. Recently, Good&Green introduced a new tuna-flavoured deli slice to its 100% …
