GoodMills to Take Over Sales and Application Activities of Müller’s Mühle Legume Flours
GoodMills Innovation is to begin running the sales, marketing, and application technology activities of legume flour producer Müller’s Mühle Business Solution. GoodMills says the flour range will complement its own cereal and legume-based offerings. The two companies are already under the same corporate umbrella, but it is hoped that the merger — which will create a division called Plant-Based Proteins — will take advantage of existing synergies. It will also combine the companies’ expertise in European sales, application technology, and product development. Following the merger on October 1, Müller’s Mühle will focus on sourcing, raw material supply, manufacturing, and quality management, while GoodMills Innovation will take over all aspects of B2B ingredient activities. GoodMills products Last year, GoodMills announced a collaboration with food tech company …
