Better Balance Launches Plant-Based “Veggiebradas” at Mexican Chain Gorditas Doña Tota
Spanish plant-based meat company Better Balance announces it is partnering with Mexican restaurant chain Gorditas Doña Tota to launch vegan Veggiebradas. Made with the brand’s shredded plant-based meat, the Veggiebradas are now available at 38 locations in Monterrey and San Pedro. Mexican growth Described as the chain’s “first vegan gordita”, the new Veggiebradas feature shredded plant-based meat served with salsa verde. The item is initially available in several dozen Gorditas Doña Tota locations, and the company says it looks forward to expanding nationally to the chain’s 200+ restaurants. A subsidiary of global food company Sigma, Better Balance launched in 2021 with a range of plant-based shreds, grounds, hot dogs, and dairy-free cheese. In Mexico, the brand has a strong and growing presence, where it recently …