Alternative Proteins Could Displace Two Thirds of Meat & Dairy Consumed in Europe by 2050
A new report by UK environmental charity and think tank Green Alliance has found that the alternative protein industry could be key to significantly reducing land use in ten European countries — Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, Sweden and the UK. The report finds that there is not enough land on the planet for current animal product consumption patterns to continue without a hugely detrimental environmental impact. However, alternative proteins could provide the taste of meat and dairy with significantly reduced land use, particularly as technologies like precision fermentation and cultivated meat make alt proteins increasingly indistinguishable from their animal counterparts. Reduced reliance on overseas land Green Alliance estimates that under a high innovation scenario, alternative proteins could displace around two-thirds …