Retailers Urged to Adopt 60/40 Protein Split to Drive Healthier, More Sustainable Diets
Three global organizations, ProVeg International, WWF, and the Green Protein Alliance, are urging retailers to set targets for a 60% plant and 40% animal protein split in their sales to support healthy, sustainable diets aligned with the Planetary Health Diet by EAT-Lancet. The Planetary Health Diet suggests that the split between plant-based and animal-based foods should be 70% plant to 30% animal when all food groups are included and 60% plant to 40% animal when just focusing on protein-source foods, including meat, eggs, fish, and legumes. The organizations highlight retailers as “pivotal” in enabling societies to transition to sustainable diets and setting industry standards for measuring and achieving protein rebalancing. They encourage retailers to track progress toward these protein split targets to promote a comprehensive shift …
