GREENFORCE

Thomas Müller © GREENFORCE

Thomas Müller © GREENFORCE
Products & Launches

GREENFORCE Launches Vegan Meatloaf Made From Pulses

Munich-based foodtech startup GREENFORCE presents a vegan Leberkäse (a German meatloaf traditionally made from beef, pork, and bacon), based on pea and field bean protein, following its sales hit with vegan Weißwurst for Oktoberfest 2022. According to the company, the alternative product not only looks like the animal-based original, but also comes remarkably close in taste and consistency. National soccer player and Greenforce brand ambassador Thomas Müller, who invested in GREENFORCE in April 2022, commented on the launch: “Influenced by Bavarian food culture, I naturally grew up with a treat like Leberkäse. I’m a Leberkäs expert, and Greenforce’s tastes outstanding. Saugut, without a sow.” The vegan loaf is made from pea and field bean protein and comes as a source of fiber without the addition …

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Greenforce ambassador Patrik Baboumian

Brand Ambassador Patrik Baboumian ©GREENFORCE
Sustainability / Environment

All UK Aviation Emissions Could Be Offset with Pea Protein Swap Just 2X a Week

New data analysis from German plant-based startup GREENFORCE has revealed yet another positive impact of a shift towards plant-based diets in the fight against climate change. By swapping to foods derived from pea protein instead of beef just twice a week, the company claims the UK could offset the equivalent of all its aviation emissions.  The findings show how the UK could save 2.4 million (67,257,008 tonnes of CO2e) metric tonnes of methane emissions per year if the average person switches two beef meals per week to pea protein, according to GREENFORCE. The company’s analysis shows how pea protein boasts a virtually non-existent methane footprint when compared to animal products, particularly beef and lamb.  GREENFORCE – which recently launched the world’s most sustainable sausage – …

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Greenforce ambassador Patrik Baboumian

Brand Ambassador Patrik Baboumian ©GREENFORCE
Sustainability / Environment

GREENFORCE Launches “World’s Most Sustainable Sausage” Endorsed by Patrik Baboumian

Germany’s GREENFORCE, whose ambassador is Game Changers’ vegan strongman Patrik Baboumian, today launches a new Bratwurst sausage range in the UK which the brand says could be the world’s most sustainable sausages. GREENFORCE, a startup which secured €15 million from prominent investors in an equity round last December and welcomed footballer Thomas Müller as an investor this April, says its mission is to produce the most sustainable vegan meat products in the world. The company received the 2021 Green Product Award and PETA’s Vegan Food Award for its efforts in the category. The pea protein used by GREENFORCE uses 8 times less water, 48 times less land, and has a greenhouse gas footprint 113 times smaller than minced meat. When compared with conventional pork, the …

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Thomas Muller GREENFORCE

© GREENFORCE
Celebrities

Germany’s National Soccer Player Thomas Müller Invests in GREENFORCE

Germany’s GREENFORCE has brought another prominent investor on board. At the end of 2021, presenter Joko Winterscheidt and delicatessen king Michael Käfer were onboarded, as well as vegan strongman Patrik Baboumian who represents the brand in the UK. The startup now announces an investment from footballer Thomas Müller. Müller’s investment will predominantly serve to promote the growth of the climate-neutral company as well as to strengthen the future-oriented research and development centre in Munich. The soccer player, who like GREENFORCE is a native of Bavaria, states: “My favourite products are the Easy To Mix spreadable sausage and the fresh mini meatball, the taste is absolutely authentic,” he says. A trial supply of GREENFORCE products, ranging from meat, fish and egg to dairy alternatives, has been …

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Patrik Baboumian eating GREENFORCE

Patrik Baboumian ©GREENFORCE
Products & Launches

Vegan Strongman Patrik Baboumian Brings “Game-Changing” GREENFORCE to UK

German food tech start-up, GREENFORCE, has today launched officially in the UK, with the move being endorsed by world record-breaking vegan strongman Patrik Baboumian.  After success across Northern Europe, plant-based meat brand GREENFORCE will bring its powdered vegan burgers, meatballs, sausages, and mince to the rapidly-expanding UK plant-based market. The ‘powder-to-meat’ concept enables a longer shelf-life and greater sustainability while avoiding an energy-intensive supply chain.  Game Changer Patrik Baboumian Vegan athlete Patrik Baboumian – famous for his role in plant-based nutrition documentary The Game Changers – serves as lead brand ambassador for climate-neutral company GREENFORCE, which recently secured €15 million to accelerate growth and international expansion. Baboumian is a passionate activist in the space and has previously endorsed plant-based producer Upfield – owner of Violife …

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Greenforce-founders

© GREENFORCE
Investments & Finance

GREENFORCE Secures €15M From Prominent Investors

German climate-neutral company GREENFORCE has raised €15 million in an equity round to accelerate growth, international expansion and the continued expansion of its research and development centre in Munich. GREENFORCE is a vegan food tech company developing, marketing and distributing sustainable meat and dairy alternatives. The company, winner of the 2021 Green Product Award and PETA’s Vegan Food Award, sells vegan Easy-to-Mix products in powder form in e-commerce and food retail with about 8,500 sales outlets so far. The food tech company also brings prominent investors on board: presenter and entrepreneur Joko Winterscheidt and delicatessen expert and Oktoberfest host Michael Käfer join a significantly oversubscribed private placement alongside renowned institutional investors from Germany and abroad. Joko Winterscheidt states: “The impact of reducing animal products is …

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