Publix GreenWise chicken tenders

©Publix Super Markets, Inc

Products & Launches

Publix Launches Pea Based Chicken Tenders & Burgers Under GreenWise Range

Publix, the largest employee-owned company in the US, today announced the company’s first pea-based chicken tenders and burger patties. The GreenWise Chickenless Tenders land on shelves this week, and the GreenWise Meatless Burger was released in April, in addition to the black bean burger veggie burger already existing under the GreenWise brand. As we reported last August, Publix has been steadily increasing its vegan offerings, and currently stocks brands such as Impossible Foods, BFree Foods, Beyond Meat, and plant-based products from Don Lee Farms. “Customers are requesting more plant-based options to incorporate into their diets,” said Publix Director of Communications Maria Brous. “By developing these meatless products under our trusted private-label GreenWise brand, we are offering our customers high-quality options to support their lifestyle.” Publix …

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Kati Ohens, co-founder of Plantcraft

Kati Ohens, co-founder of Plantcraft, image courtesy ProVeg

Fairs & Events

Startup Stories: Glean Invaluable Insight From ProVeg Alumni at the Virtual Incubator Roundtable

On June 30, ProVeg will host a virtual roundtable with four alumni startups – Greenwise, Plantcraft, Asante, and Pink Albatross – sharing their entrepreneurial stories and experiences in the ProVeg Incubator programme. “Startup founders are one of the best sources of tips and insights for fellow entrepreneurs because they have been there and done that themselves” Participants of the live event who might be considering applying for the programme will get the chance to ask the speakers questions in a Q&A segment. Speakers: Julia Marsel, Co-Founder and CMO at Greenwise Kati Ohens, Co-Founder and CEO at Plantcraft Luke Saldanha, Co-Founder at Pink Albatross Iván Jiménez de Sandi, Co-Founder and CEO at Asanté Agenda: (all times are CEST) 7:00 pm – Start 8:00 pm – Audience …

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Deepfoodtech Russia Bruce Friedrich GFI

Deepfoodtech Russia feat Bruce Friedrich GFI, ©Rusbase

Society

Two Major Conferences on Alternative Proteins Took Place in Russia This May

And, according to our Russian correspondent Alexey Ivanov from eatingbetter.ru, this is absolutely unheard of. “The Alt Food Conference was the first event of the month, organised by Greenwise and Vatel Marketing in Sochi. It started with the representatives of the Good Food Institute (GFI) and ProVeg Incubator, sharing the state of the European and the US alternative proteins market. Then Greenwise made an overview of the Russian market, which amounted to only around $30 million in 2020. However, the growing interest among major Russian companies suggests that this number will increase every year. Also, Greenwise intends to help small startups grow as part of the newly formed Association of Alternative Food Producers (AAFPP). In 2018/2019, only 17 investments were made in the FoodTech sector …

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Julia Marsel ©AAFPP

Interviews

AFFPP On Plant-Based Growth in Russia “We’re Obviously Thrilled Not Only to Witness it, But to Be At the Origin Of This Change”

Great news for Russia was announced earlier this month as the country is now set to host its first plant-based incubator programme. In collaboration with ProVeg International, the newly-formed Association of Alternative Food Producers (AAFPP), has been established by Julia Marsel and Tim Ponomarev, two of the founders of the ProVeg Incubator alumni startup Greenwise.

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