Greggs

Greggs Launches Vegan Mexican Bake Featuring THIS Chick*n Pieces

April 20, 2023

UK bakery chain Greggs has launched a new limited edition vegan option, the Mexican Chicken-Free Bake, with the chicken-style pieces produced by alt meat brand THIS, which also worked with the bakery chain for the Vegan Turkey and Stuffing Baguette. According to the chain, the bake consists of “chicken-free pieces, mixed vegetables and Mexican style tomato sauce, packed into a deliciously crispy pastry case topped with a cheese-flavour crumb”. Customers can now find the new bake at Greggs stores across the UK; however, it is not clear how long it will be available. Customers demand vegan options Greggs launched its first vegan option — a sausage roll — in 2019. The new offering was so successful that the chain’s profits skyrocketed, leading it to develop …

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Greggs-vegan-southern-fried-chicken-Baguette

Food Service

Starbucks & Gregg’s Announce Extensive Plant-Based Ranges for Veganuary

January 4, 2023

Brits taking part in Veganuary can now enjoy a range of new plant-based menu items at high street chains Starbucks and Greggs. Starbucks is offering five new vegan-friendly options: Caramelised Macadamia Oat Latte, building on the success of the Honey Hazelnut Oat Latte launched last year. The coffee is made with Starbucks’ Signature Espresso Roast. Plant-Based Breakfast Wrap, featuring smoky beans, tofu scramble, Lincolnshire-style plant-based sausage coins, and spinach. The filling is wrapped in a soft tortilla. No’Beef and Red Onion Focaccia, consisting of rosemary focaccia filled with soy-based beef-style strips, pickled red onions, and vegan mayo sauce. Banana Caramel Muffin, a twist on Starbucks’ plant-based chocolate caramel muffin. Raspberry & Almond Mini Loaf, adding to the vegan toffee nut mini loaf already on the …

Retail & E-Commerce

Greggs Partners With THIS to Launch Vegan Turkey and Stuffing Baguette

November 24, 2022

UK bakery chain Greggs has joined forces with alt meat brand THIS to launch a vegan turkey and stuffing baguette for the festive season. The baguette contains plant-based turkey goujons with a sage and onion crust, along with vegan gravy and cranberry sauce. Available at all 2,200 Greggs locations, it is the chain’s second partnership with THIS, after the two brands began offering a vegan southern fried chicken baguette earlier this year. Another plant-based Christmas option on the menu at Greggs is the vegan festive bake, first offered in 2021. The puff pastry bake contains Quorn mycoprotein pieces, sage and onion stuffing balls, vegan bacon crumb, and sage and cranberry sauce. Greggs has been working to expand its vegan range since 2019, when the chain’s …

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Turkey

Greggs Launches Vegan Southern Fried Chicken Baguette & Bean and CheeZe Toastie

September 5, 2022

UK bakery chain Greggs has launched two new plant-based options — the Vegan Southern Fried Chicken Baguette and the Bean and CheeZe Toastie. The first option is a meatless version of one of Greggs’ classic sandwiches. It features a crunchy baguette with plant-based chicken goujons, vegan cheddar slices, red onion, and chipotle sauce. The toastie is a simple sandwich containing baked beans and grated vegan cheese. Additionally, the chicken-free goujons featured in the baguette will be available as a separate menu option from September 15. They consist of plant-based chicken pieces coated in spiced southern-fried breadcrumbs. Vegan options by Greggs Greggs launched its first vegan option — a sausage roll — in 2019. The product was a huge success, helping the chain’s previously stagnant sales …

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Chicken

Sustainability / Environment

UK Bakery Chain Greggs Opens Eco-Shop to Trial Sustainability Initiatives

July 8, 2022

British high-street bakery chain Greggs has opened an Eco-Shop in Great Billing, Northampton, to test out new sustainability solutions. Technologies currently being trialled at the store include environmentally friendly ovens, air-assisted toilets, heat pump air curtains, and more. Those that prove successful will be rolled out at other Greggs stores nationwide. The new store is part of the Greggs Pledge, a set of ten ethical and sustainable commitments made by the company. The sixth commitment relates to opening “shops of the future” and incorporating sustainable solutions into 250 existing stores by the end of the year. Through better waste management and reducing energy and water usage, Greggs aims to become carbon neutral and install Eco-Shop elements at a quarter of its stores. Plant-based at Greggs …

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Beverages

Greggs to Give Away Thousands of Vegan Festive Bakes and Hot Drinks

November 11, 2022December 2, 2021

British high-street bakery chain Greggs has announced it will be giving away free Vegan Festive Bakes throughout the month of December. A total of 50,000 Festive Bakes — both vegan and non-vegan — will be given away to customers who download the free Greggs app. This giveaway is in addition to the existing offer of a free hot drink for each download. Drinks from the festive menu, including Mint Mocha, Mint Hot Chocolate, and Salted Caramel Latte, are included. Greggs’ Vegan Festive Bakes are a new launch, containing Quorn mycoprotein pieces, sage and onion stuffing balls, vegan bacon crumb, and sage and cranberry sauce. The filling is wrapped in the chain’s signature puff pastry. Once customers have downloaded the Greggs app, they will receive other …

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Christmas

UK: Greggs to Trial Vegan Sausage Breakfast Roll and Ham & Cheeze Baguette

April 26, 2021

British bakery chain Greggs has announced the launch of two new vegan products — a sausage breakfast roll and a ham and cheeze baguette. Both are made with Quorn‘s mycoprotein-based meat alternatives.

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Birds Eye in “Major Strategic Launch” With Vegan Sausage Rolls in UK

June 8, 2020June 8, 2020

Frozen food brand Birds Eye has expanded its plant-based product range in the UK with the launch of a vegan sausage roll and the company’s marketing director has said that the launch is a strategic expansion into a extremely important space.

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Food & Beverage

Traditional Meat Based Bakeries in the UK Venture into Vegan

June 7, 2022May 8, 2020

Following in the footsteps of Greggs’ phenomenal success with its vegan sausage roll which caused its shares to skyrocket, the vegan steak pie from Fray Bentos earlier this year, and the vegan Ginsters pasty; Holland Pies from Lancashire UK has launched a vegan sausage roll and Scotland’s Bells debuts its first ever vegan Scotch pie.

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Fairs & Events

PETA Announces Winners of 2019 Vegan Food Awards

October 2, 2019

PETA just held its seventh Vegan Food Awards and the organisation says it has seen a huge increase in the demand for vegan foods since the awards began. The number of vegans in the UK is skyrocketing and as we reported in August, plantbased options are the UK’s fastest growing choice for delivery meals, growing by 388% in a 2 year period.

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Awards

Image: Josh Knapman

Food & Beverage

Greggs Confirms Developing More Vegan Products Since Profits Skyrocketed

August 9, 2019August 5, 2019

Popular UK high street bakery, Greggs, caused a media storm upon the release of its vegan sausage roll this January in half of its stores. The product was sold out almost immediately and was rolled out to all 1900 locations in March.

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British bakers

Company News

Quorn Reports 7% Rise in Sales to £220m as it Continues to Profit From Gregg’s Sausage Roll

May 31, 2019May 30, 2019

Quorn Foods yesterday announced its annual results for 2018, reporting steady global sales growth of 7% to £220m, as it continues to benefit from the rising trend for veganism and plant-based meat alternatives. US sales expected to grow by 45% in 2019 as demand for plant protein continues to rise globally.

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financial report

Company News

Greggs Shares Jump 13% Since Vegan Sausage Roll

May 17, 2019

UK baked goods chain Greggs has announced it expects annual sales and profits to be “materially higher” this year, following the phenomenal success of its £1 Quorn sausage rolls, which saw demand outweighing supply around the country upon its launch this January.

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Food & Beverage

Greggs Sales Tops £1bn After Release of Vegan Sausage Roll

March 21, 2019March 19, 2019

British chain Greggs reported its sales has exceeded £1 billion for the first time, after the launch of its vegan sausage roll in January.

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Traditional British roast beef and Yorkshire pudding dinner

Marketing & Media

British Celebrities Respond to Anti-Vegan Comments From Piers Morgan

March 15, 2019March 15, 2019

World-renowned Michelin chef Gordon Ramsey, historically critical about vegan food, has over the past months changed his attitude and is currently promoting a new vegan roast dinner dish at his top London restaurant Bread Street Kitchen (BSK). In addition, the Singapore BSK last month introduced the vegan Impossible Burger, to widespread media response.

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Michelin Star

Greggs Shares at All-Time High During Veganuary

March 21, 2019February 19, 2019

The UK’s largest bakery chain launched its Vegan Sausage Roll this Veganuary, to huge media coverage, which has helped to propel its shares to an all-time high. Now Greggs have revealed that the trial was so successful that they plan to roll out the product across all of their stores.

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