Greggs sausage roll Big Ben

© Greggs

Meat- and Fish Alternatives

The Vegan Sausage Roll Phenomenon, How it Changed the Game For Greggs, and Who Followed

Greggs today reports a 17% increase in total sales for Q1 2023 compared to the same period last year, stating that its discount offerings, including vegan products such as the Mexican Chicken-Free Bake launched just last month, are set to maintain the sales growth across the rest of the year. This year so far has seen the introduction of several vegan sausage roll products, including a new SKU from Gosh! which launches into Tesco on the 29th of this month as described below. But the OG was, of course, the Quorn-filled roll from Greggs back in 2019, which famously sent sales soaring above £1bn for the first time for the company, whose market value rose to over £2bn, thanks in part to a flurry of …


Greggs vegan mexican chicken-free bake

Vegan Mexican Chicken-Free Bake © Greggs

Products & Launches

Greggs Launches Vegan Mexican Bake Featuring THIS Chick*n Pieces

UK bakery chain Greggs has launched a new limited edition vegan option, the Mexican Chicken-Free Bake, with the chicken-style pieces produced by alt meat brand THIS, which also worked with the bakery chain for the Vegan Turkey and Stuffing Baguette. According to the chain, the bake consists of “chicken-free pieces, mixed vegetables and Mexican style tomato sauce, packed into a deliciously crispy pastry case topped with a cheese-flavour crumb”. Customers can now find the new bake at Greggs stores across the UK; however, it is not clear how long it will be available. Customers demand vegan options Greggs launched its first vegan option — a sausage roll — in 2019. The new offering was so successful that the chain’s profits skyrocketed, leading it to develop …



© Gregg's

Food Service

Starbucks & Gregg’s Announce Extensive Plant-Based Ranges for Veganuary

Brits taking part in Veganuary can now enjoy a range of new plant-based menu items at high street chains Starbucks and Greggs. Starbucks is offering five new vegan-friendly options: Caramelised Macadamia Oat Latte, building on the success of the Honey Hazelnut Oat Latte launched last year. The coffee is made with Starbucks’ Signature Espresso Roast. Plant-Based Breakfast Wrap, featuring smoky beans, tofu scramble, Lincolnshire-style plant-based sausage coins, and spinach. The filling is wrapped in a soft tortilla. No’Beef and Red Onion Focaccia, consisting of rosemary focaccia filled with soy-based beef-style strips, pickled red onions, and vegan mayo sauce. Banana Caramel Muffin, a twist on Starbucks’ plant-based chocolate caramel muffin. Raspberry & Almond Mini Loaf, adding to the vegan toffee nut mini loaf already on the …


vegan turkey and stuffing baguette

© Greggs/THIS

Retail & E-Commerce

Greggs Partners With THIS to Launch Vegan Turkey and Stuffing Baguette

UK bakery chain Greggs has joined forces with alt meat brand THIS to launch a vegan turkey and stuffing baguette for the festive season. The baguette contains plant-based turkey goujons with a sage and onion crust, along with vegan gravy and cranberry sauce. Available at all 2,200 Greggs locations, it is the chain’s second partnership with THIS, after the two brands began offering a vegan southern fried chicken baguette earlier this year. Another plant-based Christmas option on the menu at Greggs is the vegan festive bake, first offered in 2021. The puff pastry bake contains Quorn mycoprotein pieces, sage and onion stuffing balls, vegan bacon crumb, and sage and cranberry sauce. Greggs has been working to expand its vegan range since 2019, when the chain’s …


Greggs vegan southern fried chicken Baguette

© Greggs

Products & Launches

Greggs Launches Vegan Southern Fried Chicken Baguette & Bean and CheeZe Toastie

UK bakery chain Greggs has launched two new plant-based options — the Vegan Southern Fried Chicken Baguette and the Bean and CheeZe Toastie. The first option is a meatless version of one of Greggs’ classic sandwiches. It features a crunchy baguette with plant-based chicken goujons, vegan cheddar slices, red onion, and chipotle sauce. The toastie is a simple sandwich containing baked beans and grated vegan cheese. Additionally, the chicken-free goujons featured in the baguette will be available as a separate menu option from September 15. They consist of plant-based chicken pieces coated in spiced southern-fried breadcrumbs. Vegan options by Greggs Greggs launched its first vegan option — a sausage roll — in 2019. The product was a huge success, helping the chain’s previously stagnant sales …


Bakery chain Greggs opens eco shop

© Greggs

Sustainability / Environment

UK Bakery Chain Greggs Opens Eco-Shop to Trial Sustainability Initiatives

British high-street bakery chain Greggs has opened an Eco-Shop in Great Billing, Northampton, to test out new sustainability solutions. Technologies currently being trialled at the store include environmentally friendly ovens, air-assisted toilets, heat pump air curtains, and more. Those that prove successful will be rolled out at other Greggs stores nationwide. The new store is part of the Greggs Pledge, a set of ten ethical and sustainable commitments made by the company. The sixth commitment relates to opening “shops of the future” and incorporating sustainable solutions into 250 existing stores by the end of the year. Through better waste management and reducing energy and water usage, Greggs aims to become carbon neutral and install Eco-Shop elements at a quarter of its stores. Plant-based at Greggs …


vegan festive bakes

© Greggs


Greggs to Give Away Thousands of Vegan Festive Bakes and Hot Drinks

British high-street bakery chain Greggs has announced it will be giving away free Vegan Festive Bakes throughout the month of December. A total of 50,000 Festive Bakes — both vegan and non-vegan — will be given away to customers who download the free Greggs app. This giveaway is in addition to the existing offer of a free hot drink for each download. Drinks from the festive menu, including Mint Mocha, Mint Hot Chocolate, and Salted Caramel Latte, are included. Greggs’ Vegan Festive Bakes are a new launch, containing Quorn mycoprotein pieces, sage and onion stuffing balls, vegan bacon crumb, and sage and cranberry sauce. The filling is wrapped in the chain’s signature puff pastry. Once customers have downloaded the Greggs app, they will receive other …


Traditional British roast beef and Yorkshire pudding dinner

©suzyanne16 -

Marketing & Media

British Celebrities Respond to Anti-Vegan Comments From Piers Morgan

World-renowned Michelin chef Gordon Ramsey, historically critical about vegan food, has over the past months changed his attitude and is currently promoting a new vegan roast dinner dish at his top London restaurant Bread Street Kitchen (BSK). In addition, the Singapore BSK last month introduced the vegan Impossible Burger, to widespread media response.