Griffith Foods’ 2024 Report Predicts Veg-Forward Revolution in North American Retail & Foodservice
Griffith Foods has released its 2024 Food & Flavor Outlook, showcasing the continued rise of vegetables and plant-based foods across North American grocery stores and restaurants. The report reveals significant consumer preferences and trends shaping the food industry, reinforcing the importance of health and sustainability in food choices. In 2024, vegetables are expected to dominate the culinary spotlight, especially in foodservice. Chefs are exploring back-to-basics approaches, utilizing whole, recognizable ingredients in novel ways that cater to the preferences of flexitarian consumers. The retail sector is responding with an array of veg-forward products, including convenience meals and frozen items, making it easier for consumers to increase their intake of fruits and vegetables. Prioritizing fruits and vegetables In the findings, a notable 62% of Mexican consumers expressed …