GRO will debut two vegan products—the butterball and croquettes—at the upcoming hospitality trade fair Gastvrij Rotterdam.

Image courtesy of GRO

Products & Launches

GRO to Debut “Irresistibly Tasty” Vegan Oyster Mushroom Snacks at Gastvrij Rotterdam

GRO, a Dutch company crafting vegan, vegetarian, and blended products from the circular production of oyster mushrooms, announces it will debut two vegan products — the bitterball (bitterballen) and croquettes — at the upcoming hospitality trade fair Gastvrij Rotterdam. The oyster mushroom snacks feature a revamped recipe of the original products, including fresh celeriac, a crispy panko coating, and a creamy ragout. Since the fungi add natural umami and a meaty bite, the snacks deliver a satisfying texture and are said to be “irresistibly tasty.” In addition, they are a convenient snack: “Four minutes in the fryer, and you’re ready to indulge!” GRO emphasizes. Compared to the previous products, the bitterballs have remained at 30 grams each, while croquettes have increased to 80 grams. Meanwhile, the …

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Fungi, Mushrooms & Mycelium

Oyster Mushrooms Grow in Waste Coffee Grounds, GRO Harnesses Them to Create Vegan, Veggie & Blended Products

Rapidly expanding Dutch startup GRO focuses on the tasty, versatile and circularly grown oyster mushroom. The circular process starts with the coffee bean used to make a cup of coffee. What remains as raw material, or coffee grounds, is collected from wholesalers and repurposed for growing oyster mushrooms, which are then crafted into products made for vegans, vegetarians and flexitarians such as croquettes, ragout rolls, carpaccio, crisps and burgers. Founded in 2011 by Jan Willem Bosman Jansen, GRO Mushrooms was inspired by a sustainable initiative in Zimbabwe, where coffee plantation waste was repurposed to cultivate mushrooms. Bringing this concept to the Netherlands, Bosman Jansen laid the groundwork for GRO, which produces snacks and finger foods from oyster mushrooms grown on coffee grounds collected from corporate …

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