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Products & Launches

Plant-Based Recipe Kit Startup Grubby Announces First Retail Launch at Tesco

Grubby, a UK startup offering plant-based recipe kits, has announced that it is launching at Tesco following the success of its D2C business. The launch marks the first time Grubby has been available for retail, with three recipe kits on offer — Aubergine Thai Green Curry, Curried Coconut Dahl, and Crispy Gnocchi Puttanesca. Each kit serves two people and will be presented in a dedicated branded display, with more varieties set to be introduced soon. Grubby began as a B2B business delivering to offices, before pivoting into D2C during the pandemic. The brand has over 56,000 customers, with customer spend trebling within the past year. The new launch comes as Tesco reports that plant-based is a “high-growth category”, countering media claims that the industry is …


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