Skinny Butcher Chick'n Patty

©Skinny Butcher

Products & Launches

Skinny Butcher Debuts Crazy Crispy Chick’n Line at H-E-B Stores Throughout Texas

Plant-based poultry brand Skinny Butcher announces it best-selling chicken alternatives are now available at H-E-B supermarkets across Texas. The latest rollout continues strong retail growth for the brand, which launched in US Walmart stores nationwide last May.  H-E-B shoppers can now find Skinny Butcher tenders, nuggets and breasts in their local stores’ frozen aisle. The grocer is also offering $1 off Skinny Butcher items from Nov. 12-16 and then again from Jan. 4-17. Made from pea protein, vegetable fibers, and a proprietary spice blend, Skinny Butcher’s plant-based chicken features extra-crispy double breading and a tender inside. Its soy- and palm oil-free product line includes Crazy Crispy Chick’n Breasts, Tenders, Nuggets and Patties. Popular nuggets Last spring, Skinny Butcher partnered with Netflix’s hit show “Stranger Things” …

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PeaTos Snacks

©PeaTos

Sweets & Snacks

PeaTos Snacks Expands Retail Distribution to 2,000+ CVS and H-E-B Stores

Plant-based snack brand PeaTos is expanding the retail footprint of its innovative snacks, which are now available in over 2,000 CVS Health stores and hundreds of H-E-B locations across the US.  On a mission to disrupt the $20 billion salty snack market with healthier versions of junk food, PeaTos’ products replace traditional corn-based ingredients with nutrient-dense peas. Modeled on classic Frito-Lays brands like Cheetos® and Funyuns®, PeaTos sells a range of crunchy rings and curls made without artificial colors, flavors or MSG.  Taking on the best As the brand revealed in 2020, it aims to specifically challenge Frito-Lay’s dominance of the salty snack category. “Look, if you want to be the best, you have to take on the best, and there is no one that …

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Central Market Meatless Butcher

©Central Market

Company News

H-E-B’s Central Market Opens First Meatless Butcher Counter in Austin, TX

Central Market, a fine foods retailer owned by Texas grocery chain H-E-B, has opened a dedicated Meatless Butcher counter in its Austin, TX store. Located in the produce department, the traditionally-designed counter features a large variety of plant-based meats, including chicken and beef fajitas, kabobs, chicken wings, pepperoni and brisket.  “Great value as a differentiator” The new installation makes Central Market one of the first US grocery chains to offer such a meatless counter. Phil Myers, Central Market’s Director of Food Service, says the chain wanted to meet demand for plant-based meat options while upholding its reputation as “a destination for things that you can’t find elsewhere, and especially things that we make”, Myers told San Antonio Express-News.  Among the many proteins offered, Meatless Butcher …

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