Chinese Alt Chicken Brand Haofood Rolls out into 2,300 Lawson Stores
China’s peanut-based chicken brand Haofood has announced a new retail partnership with leading Chinese convenience store Lawson. Haofood’s new vegan satay nugget on a stick product is now available for retail at over 2,300 Lawson stores across China. To be sold initially at Lawson stores in Shanghai, Zhejiang, and Jiangsu provinces, Haofood will leverage Lawson’s market experience to accelerate its retail strategy and product availability throughout China. The move comes at a time when China’s millennials are embracing flexitarian, vegetarian and vegan diets in record numbers, according to the brand’s research. Haofood’s new vegan satay nugget on a stick product is made with its proprietary Innotein technology – an end-to-end innovation that Haofood claims ensures its products’ nutritional benefits are easily absorbed by the human …
