Singapore’s HAPPIEE! Introduces “Mouth-Watering” Seafood Range in the UK
Singaporean plant-based brand HAPPIEE! has launched its frozen seafood and meat analogs in the UK, marking its expansion into international markets. The company secured a listing with Ocado online supermarket and has announced plans to launch at Tesco nationwide in the coming months. The brand’s frozen range includes breaded and plain shrimp, breaded calamari rings, squid rings, and one meat analog: lamb shawarma, described as tender and delicious. The seafood range, according to the company, offers “the mouth-watering flavours of the sea.” All the products are GMO, cholesterol and additives-free, high in fibre, and low in calories. HAPPIEE! uses konjac flour for its fish products and soy, potato, or wheat protein for both alternatives. The frozen category continues to grow in the UK. Tesco’s data reveals that a third …