© HAPPIEE!

Retail & E-Commerce

Singapore’s HAPPIEE! Plant-Based Seafood Arrives in Asda for Veganuary

Singapore-based HAPPIEE! announces that its products will be available in ASDA stores nationwide across the UK from January 3rd, in time for Veganuary. HAPPIEE is a brand launched in January 2022 by Growthwell Foods, a leading Southeast Asian producer of plant-based products. In 2021, Growthwell raised $22 million in a Series A to further expand into alternative seafood and chicken, then later in the same year announced the opening of an Innovation and R&D Manufacturing Centre, claiming it was the country’s first fully automated large-scale production facility for plant-based products. The HAPPIEE brand is currently available in frozen formats on Ocado.com and chilled in Tesco stores, having debuted its breaded and plain shrimp, breaded calamari rings, squid rings, and lamb shawarma, in the UK during August …

more

Singaporean plant-based brand HAPPIEE! has launched its frozen seafood and meat analogs in the UK

© HAPPIEE!

Retail & E-Commerce

Singapore’s HAPPIEE! Introduces “Mouth-Watering” Seafood Range in the UK

Singaporean plant-based brand HAPPIEE! has launched its frozen seafood and meat analogs in the UK, marking its expansion into international markets. The company secured a listing with Ocado online supermarket and has announced plans to launch at Tesco nationwide in the coming months.  The brand’s frozen range includes breaded and plain shrimp, breaded calamari rings, squid rings, and one meat analog: lamb shawarma, described as tender and delicious. The seafood range, according to the company, offers “the mouth-watering flavours of the sea.” All the products are GMO, cholesterol and additives-free, high in fibre, and low in calories. HAPPIEE! uses konjac flour for its fish products and soy, potato, or wheat protein for both alternatives.  The frozen category continues to grow in the UK. Tesco’s data reveals that a third …

more