Happiness in Plants

© H!P
Sweets & Snacks

H!P Launches Upgraded Plant-Based Easter Eggs With Chocolate Buttons

UK-based vegan chocolate brand H!P (Happiness in Plants) has updated its plant-based Easter eggs for 2024, making them 50% bigger with chocolate buttons inside. The eggs and buttons are made from oat milk and sustainably sourced single-origin Colombian cocoa. They are available in two varieties — Salted Caramel and the new Cookies No Cream flavour, which recently won a Great Taste Award. Despite the increase in size, the eggs are priced the same as last year. The packaging of the eggs is plastic-free and fully recyclable, while the chocolate has a 50% lower carbon footprint than milk chocolate (according to an analysis by My Emissions). H!P is a certified B Corp and a member of 1% for the Planet, donating at least 1% of its …

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H!P Crunchy Orange chocolate bar

© H!P
Sweets & Snacks

James Cadbury’s H!P Launches Oat Milk-Based Crunchy Orange Chocolate Bar

British plant-based chocolate brand H!P (Happiness !n Plants) has unveiled a new product, the Crunchy Orange chocolate bar. Developed in response to consumer demand, the bar combines oat milk-based chocolate with natural orange flavouring and crunchy waffle cone pieces. The cocoa used is single-origin, sourced from Colombia. Sold in plastic-free packaging, H!P’s products are said to have a 50% lower carbon footprint than conventional milk chocolate. They are described as “a firm favourite with Gen Zers and millennials”. “Timeless classic” Earlier this year, H!P launched three new bite-size chocolates in sharing pouches — Caramel Crunch Peanuts, Peanut Butter Truffle Bites, and Chocolate Buttons. Other products in the range include bars in the flavours Cookies No Cream, Salty Pretzel, and Salted Honeycomb. H!P was founded by …

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Love Cocoa

James Cadbury. © Love Cocoa
Investments & Acquisitions

James Cadbury’s Love Cocoa Raises £4.25M in Round Led by Richard Koch

Love Cocoa, the UK-based chocolate company founded by James Cadbury, has raised £4.25 million from investor and bestselling author Richard Koch. The company will use the funding to open several new retail stores in London, increase distribution of its plant-based HiP Chocolate brand, and hire a new finance director and head of marketing. Love Cocoa and HiP are now said to have a combined retail value of more than £10 million, with over 300% growth achieved in the past two years. The company’s founder, who is a descendant of Cadbury’s chocolate founder John Cadbury, said Love Cocoa had previously been bootstrapped since it was launched in 2016. The business has rejected investments numerous times, including on the TV show Dragons’ Den, but Cadbury said on …

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H!P & Love Cocoa

Image provided by H!P & Love Cocoa

Sweets & Snacks

H!P & Love Cocoa Host London Pop-Up for Plant-Based Chocolate

H!P Chocolate and Love Cocoa, two of the UK’s leading vegan and ethical chocolate brands, are hosting a pop-up store starting today (Thursday 7th April) in London. Both brands were founded by James Cadbury, the great-great-great grandson of the original Mr. Cadbury. The pop-up store will celebrate a series of milestones for the growing brands. Plant-based chocolate specialist H!P Chocolate is now one year old and has sold over 1 million vegan oat milk chocolate bars to date. The brand, which stands for Happiness in Plants, is also launching a new product into the growing UK vegan chocolate market; the Salted Caramel Oat Milk Chocolate Egg.  This follows the release of the H!P Salted Honeycomb Bar to its oat milk chocolate line-up, with the “Crunchie-esque” …

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HiP Honeycomb vegan chocolate

©HiP

Products & Launches

Honeycomb Without the Bee! James Cadbury’s H!P Launches Oat-Based Salted Honeycomb Bar

H!P (Happiness in Plants) has added the H!P Salted Honeycomb Bar to its oat milk chocolate line-up. The “Crunchie-esque” bar features an innovative vegan honeycomb and the brand’s signature dairy-free milk chocolate. H!P is the brainchild of James Cadbury, great-great-great-grandson of John Cadbury, who said to vegconomist today: “Fact. The honeycomb inside our Salted Honeycomb doesn’t actually contain honey! We’ve created honeycomb from melted sugar, which is then mixed with bicarbonate of soda to help it ‘fizz up’ and create the delicious crunchy pieces you’ll find inside the bar, making it completely vegan friendly.” Vegan milk chocolate H!P has sold over 1 million bars since launching in March 2021, having unlocked the secret to creamy, plant-based milk chocolate. The UK brand currently offers four oat-based milk chocolate flavors: …

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HiP Chocolate

© HiP Chocolate
Company News

Brandplant Adds HiP Chocolate to Benelux Distribution Portfolio 

Brandplant – the plant-based Benelux distributor – has expanded its portfolio with the addition of UK vegan brand HiP Chocolate. Created by James Cadbury, the great-great-great-grandson of John Cadbury, HiP produces oat-based milk chocolate from a slave-free supply chain. Netherlands-based Brandplant is continuing to expand its distribution portfolio, adding HiP to its current range of brands which includes VFC, Vantastic Foods, PLAYin CHOC, and two of its own brands, Pianta and Upside.   Brandplant also recently received investment from UK’s Veg Capital and Sweden’s Kale United, to accelerate the availability of vegan products in the Netherlands, Belgium, and Luxembourg. Veganism and plant-based diets are on the rise in the countries, with the city of Amsterdam even laying out plans to encourage its citizens to be 50% …

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HiP Chocolate

© HiP Chocolate
Products & Launches

HiP (Happiness in Plants) Oat-Based Milk Chocolate Range is the Brainchild of James Cadbury

New British brand HiP (Happiness in Plants) is an oat-based milk chocolate available in four flavours: Smooth & Creamy, Cookies NO Cream, Salted Caramel and Salty Pretzel Flavours. The dairy -free range has been created by James Cadbury, founder of luxury chocolate brand, Love Cocoa and the great-great-great grandson of Mr John Cadbury.

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