Happy Ocean Foods

mediterrean style plant-based shrimps

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Meat- and Fish Alternatives

Veganuary: Germany’s National Rail Company Deutsche Bahn to Serve Happy Ocean Foods’ Shrymp & Tuna

Munich startup Happy Ocean Foods, producer of a popular line of soy-based shrimp as well as a recently added line of vegan tuna, announces a cooperation with the country’s national rail operator Deutsche Bahn to offer both products aboard its nationwide trains for Veganuary 2024. In addition to Deutsche Bahn, the restaurant chain L’Osteria is also working with Happy Ocean Foods for Veganuary across Germany. The chain, which operates 157 locations in eight countries, with over 6,000 employees in the DACH region, the UK, France, Luxembourg, the Netherlands, and the Czech Republic, also offers vegan tuna made by fellow German brand BettaF!sh. Happy Ocean Foods’ flagship product, the SHRYMP, was launched in November 2021 and the following year enjoyed success on The Lion’s Den — …

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Happy Ocean Foods founders

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Fundraising

Happy Ocean Foods “Crowdinvesting to Give Private Investors the Chance to Be Part of Our Success Story”

Munich-based Happy Ocean Foods, which specialises in plant-based seafood with a current focus on vegan shrimp, announces a crowdinvesing campaign which goes live today, 15th November. The young startup enjoyed recent success on The Lion’s Den – the German version of the show known as Shark Tank in the US and Dragon’s Den in the UK — receiving investment from two judges including former Formula 1 World Champion Nico Rosberg.  The company was also recently named as one of the hottest food startups not to be overlooked in 2022 in the Food & Beverage Innovators Rising Stars 2022 report.  Without further ado, Co-founder Robin Drummond is here to tell all about the new campaign and plans for the future. Please introduce your brand Happy Ocean …

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sustainable food plant-based shrimps

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Market & Trends

Alt Shrimp Making Waves as 72% of Consumers Do Not Want Their Seafood to Harm the Environment

Though research shows shrimp as the most popular seafood item in the US, consumer concerns regarding ocean pollution are changing ordering habits. Alt shrimp producers across the globe are meeting the demand for environmentally friendly seafood options, with 72% of consumers stating they do not want their seafood consumption to harm the environment, as reported by Restaurant Business Online. With alt shrimp looking like the next big segment in alt seafood, vegconomist takes a look at the biggest players in the emerging market.  Aqua Cultured Foods The female-led food tech startup from Chicago has recently launched its “world’s first” whole-muscle cut alt seafood on the market. Using its novel fermentation technology, Aqua Cultured Foods has developed alt shrimp as well as calamari.  Happy Ocean Foods …

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Happy Ocean Foods shrymp in packaging

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Food & Beverage

Happy Ocean Foods’ Vegan Shrymps Win Big on Germany’s Shark Tank

Alt seafood company Happy Ocean Foods has proven a success on The Lion’s Den – the German version of the show known as Shark Tank in the US and Dragon’s Den in the UK. The plant-based seafood brand received investment from two judges including former Formula 1 World Champion Nico Rosberg.  Showcasing its flagship plant-based Shrymps on the show, Happy Ocean Foods impressed both investors Nico Rosberg and Dagmar Wöhr. Backed by VC fund Blue Horizon, the Munich-based startup created the seafood alternative after several years of R&D with the aim of creating the world’s leading plant-based seafood.  Happy Ocean Foods was founded in 2020 by Julian Hallet and Robin Drummond, two passionate surfers concerned with the environmental disasters facing the world’s oceans. The company …

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