Harvest B launches at HealthyLive

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Retail & E-Commerce

Harvest B Launches Meat Alternatives at Woolworths-Owned Online Retailer HealthyLife

Australian alt protein producer Harvest B has expanded beyond B2B sales with a launch at Woolworths-owned online retailer HealthyLife.com.au. HealthyLife consumers can now purchase 330g packs of Harvest B’s shelf-stable plant-based proteins, with six products available; these include lamb, chicken, beef, and pork-style proteins, in diced and shredded varieties. Harvest B’s products are made in Australia from wheat grown in New South Wales. They are clean-label and high in protein and fibre, with no methylcellulose or artificial additives. Each pack produces up to a kilogram of plant-based protein when rehydrated with the supplied sachet of brine and natural spices. This is not the first time Harvest B has worked with Woolworths — the retailer’s investment arm led a $3.5 million seed funding round in Harvest …


harvest b co-founders Alfred Lo and Kristi Riordan holding a bag of plant-based proteins with Ed Husic, australia's federal minister for industry and science

Image: Harvest B Twitter


Harvest B Opens “Australia’s First” Plant-Based Meat Ingredient Facility 

Harvest B, an Australian B2B alt protein company, announces the opening of its plant-based meat ingredient facility, which the company claims is Australia’s first plant protein factory. Located in Penrith, Western Sydney, the facility will produce a range of proteins — using locally sourced ingredients — for consumer-facing food brands, manufacturers, and food service companies that develop alternative meat products. According to Harvest B, the federal government’s Advanced Manufacturing Growth Centre (AMGC) co-invested $1 million in the manufacturing plant, which will initially produce up to 1000 metric tonnes of plant-based proteins. Harvest B’s CEO Matt Shillito said: “We are excited to be launching Australia’s first plant-based meat ingredient facility. This is an important step forward in our mission to create a world where food is …