Swedish plant-based food company Havredals announces the launch of its plant-based meat range in the New York Metro area, following its debut in Virginia this February.

Havredals' fava chicken patty - Image courtesy of Havredals

Meat- and Fish Alternatives

Havredals’ Fava Bean Meat Range Rolls Out in New York Metro Area in Response to High Demand

Swedish plant-based food company Havredals announces the launch of its fava-bean meat range in the New York Metro area, following its debut in Virginia this February. Despite the decline of plant-based meat sales in the USA, Havredals says it has been experiencing strong demand for its great-tasting and affordable beef and chicken offerings crafted with fava beans, peas, and oats from regenerative farming, which, moreover, are soy, gluten, and GMO-free. Listed with Performance Food Group (PFG), the company’s distribution partner in the country, Havredals’ range is now available for food service customers across New York, New Jersey, Connecticut, and Pennsylvania, marking a substantial expansion in the Northeast. The Swedish company states, “This expansion highlights Havredals’ mission to drive positive change in the food industry, contributing …

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Havredals burger

© Havredals

Meat- and Fish Alternatives

Havredals Enters US Market with Plant-Based Meat Alternatives in Partnership with Performance Food Group

Havredals, the Swedish producer of plant-based mouldable meats, announced its official debut in the US market. The company has established a vendor agreement with Performance Food Group (PFG), a leading food distributor in Virginia, signaling the start of its product availability across the East Coast of the US, including Virginia, New York, Massachusetts, and more. Havredals’ line-up for the US market features its plant-based beef and chicken burgers, as well as ground beef and chicken alternatives. These products are crafted from a blend of fava beans, peas, and oats, offering a clean label and whole food option for health-conscious consumers. Fava beans are known for their regenerative agricultural benefits, high solubility, emulsifying properties, and high amino acid profile, making them an attractive ingredient option for …

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Havredals partners with Shady Burgers to create a menu of vegan burgers.

© Image courtesy of Havredals

Fast Food

Havredals & Shady Burgers Partner to Offer “Next Level” Vegan Burgers

Swedish plant-based food company Havredals and popular Swedish burger chain Shady Burgers have joined forces to create Shady Vegan — a new menu that takes plant-based burgers “to the next level”. The companies have developed five vegan burgers to add to Shady Burgers’ menu, claiming they are capable of convincing even the most avid meat-eater because they taste “just as good as meat.”  “For us, quality is everything. We searched the whole country for an amazing vegan burger – eventually, we found Havredals that meet our demands for quality, taste, and vision,” explains Shady Burgers.  “Incredibly good” Based in Uppsala, Havredals develops plant-based foods ranging from oat drinks and creams to burgers and minced meat. Its first product, Havredryck Original, launched in early 2020. Havredals products …

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