Havredals Enters US Market with Plant-Based Meat Alternatives in Partnership with Performance Food Group
Havredals, the Swedish producer of plant-based mouldable meats, announced its official debut in the US market. The company has established a vendor agreement with Performance Food Group (PFG), a leading food distributor in Virginia, signaling the start of its product availability across the East Coast of the US, including Virginia, New York, Massachusetts, and more. Havredals’ line-up for the US market features its plant-based beef and chicken burgers, as well as ground beef and chicken alternatives. These products are crafted from a blend of fava beans, peas, and oats, offering a clean label and whole food option for health-conscious consumers. Fava beans are known for their regenerative agricultural benefits, high solubility, emulsifying properties, and high amino acid profile, making them an attractive ingredient option for …
