Mexico vegan

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Market & Trends

Vegan Economy Thriving in Mexico Due to Consumer Shifts, Entrepreneurship & Innovation

Last year reported that 20% of Mexicans are already vegan or vegetarian. Although some dispute this figure, the trend is clear: consumer habits in Mexico are shifting towards animal-free products, for a variety of reasons including health, the environment and animal welfare. This transformation has been more pronounced in Mexico than in many countries in The Americas thanks to the drive for entrepreneurship and innovation. Mexican vegan companies continue to emerge and grow, for example, Delike, which was founded in Mexico City in 2019 and this year launched its first Veggie Bites, continuing its presence on the shelves of supermarkets and restaurants in the country. Mexican plant-based food company Heartbest Foods, which distributes its products around the country, announced this year the launch of …


Brendan Brazier, Founder ©Fiction Foods

Company News

Blue Horizon Ventures Takes Significant Positions in Four Food Tech Brands, Recruits Brendan Brazier as Venture Partner

With four additional closings this June, as detailed below, Blue Horizon Ventures reports that in less than ten months its portfolio has now expanded to 12 mission-aligned companies and that it has deployed circa EUR 50M to accelerate their growth. Thrive author Brendan Brazier has also been recruited as a partner at the firm.