Heinz

Barbiecue sauce with miniature version

© Heinz
Products & Launches

Heinz Partners With Mattel to Launch a Pink “Barbiecue” Sauce, and it Happens to Be Vegan

Heinz UK has partnered with Mattel to celebrate the 65th anniversary of Barbie with an unusual limited-edition product — “Barbiecue Sauce“. The condiment contains a combination of vegan mayo and barbecue sauce, with beetroot extract used to give it a bright pink colour. Heinz first teased the product on social media in August, along with another suggested sauce — “Tomato Kenchup”. After many fans expressed their enthusiasm for the idea, Heinz decided to make the Barbiecue Sauce a reality (though there is no sign of the Tomato Kenchup so far). The sauce is said to be ideal for drizzling on burgers, fries, and salads. Initially, the condiment will only be available in the UK and Spain, though it may later be expanded to other markets. …

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© Heinz
Products & Launches

Heinz UK Launches Plant-Based Creamy Tomato Soup and Beanz & Sausages

Heinz UK has launched vegan versions of two of its most popular canned products — Creamy Tomato Soup and Beanz & Sausages. The soup is made with fermented soy instead of the dairy used in the original variety, while the Beanz & Vegan Sausages contain meat-free sausages made from wheat protein. Both products provide one of the five recommended daily servings of fruit and vegetables. The new launches come in response to requests from consumers, who said they wanted to see more plant-based Heinz pantry staples. The brand said there had been “a big appetite for vegan versions of existing Heinz favourites, without compromising on the same great taste our consumers expect”. “Incredibly exciting innovations” In recent years, Heinz UK has been significantly expanding its …

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Heinz powered by beanz range

© Heinz
Meat- and Fish Alternatives

Heinz Launches Meatless Burgers & Mince “Powered by Beanz”

Heinz has entered the chilled meat alternatives category with two new products — Meatless Burgers and Meatless Mince, described as “powered by beanz”. The burgers and mince are said to be high in protein and low in saturated fat, with a juicy and meaty taste. They are also a good source of fibre and free of artificial ingredients. Initially, the products will only be available in the Netherlands, and Heinz has not yet indicated when they will roll out elsewhere. However, the company has referred to the launch as “the first step in our plant-based meals journey”, indicating that more products may be in the pipeline. Heinz goes plant-based Heinz made one of its first forays into the plant-based sector in the UK in January …

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Heinz Art of the Burger

©Heinz
Society

Heinz Invites Veg Burger Lovers to Challenge Beef in “Art of the Burger” Nationwide Competition

Global condiment brand Heinz announces the launch of “Art of the Burger” – a US competition to discover the ultimate burger creation. While open to both veg and non-veg submissions, Heinz encourages plant-based fans to challenge the status quo and use Heinz condiments to craft a restaurant-worthy burger masterpiece. The Grand Prize winner will receive $25,000 and have their burger featured at fast-casual chain BurgerFi in Fall 2022.  Building works of art For the contest, Heinz is asking burger enthusiasts to visualize every burger as a blank canvas, and use the brand’s classic portfolio of condiments as tools to transform any burger into art. According to the brand, the creations should be inspired by one or more of these artistic themes: Classical, Maximal, Minimal, Sculptural …

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The-vurger-co-smoky-bacon-vegan-mayo

©The Vurger Co
Market & Trends

Vegan Mayonnaise Not a Phase: Here’s the Sauce on the Best New and Emerging Mayos in Plant-Based

Updated Dec 2023: As of 2023, the BeSaucy vegan mayo range in the UK is still doing well, with four different flavor options available, and the same goes for Mayoneur in The Netherlands. Currently, Vurger’s mayo range is no longer available as per the company’s website. Vegan mayo options in North America continue to do well, with Hellmann’s, Follow Your Heart, and Heinz, all demonstrating consistent success.  Notable players have also entered the vegan mayo market, with NotCo announcing the US debut of NotMayo as part of its partnership with Kraft Heinz. NotMayo also launched at Target stores across the US in March 2023. Cult favorite KEWPIE also launched a vegan version of its Japanese mayonnaise earlier this year.  Vegan mayonnaise is continuing to thrive …

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Absurd Bird Heinz vegan burger

©Absurd Bird
Products & Launches

Heinz Partners With UK Fried Chicken Chain Absurd Bird For Plant-Based Burger

Food giant Heinz has partnered with UK fried chicken chain Absurd Bird to unveil a limited-edition plant-based burger for Veganuary. The collaboration is the first of its kind between Heinz and Absurd Bird, with the vegan burger made with Heinz Beanz and Heinz Tomato Ketchup. Dubbed the DHOOM! Bollywood style burger, the offering features the Absurd Bird’s plant-based chicken burger, topped with refried Heinz Beanz, and a vegan brioche bun. DHOOM means ‘explosion’ in Hindi and the new vegan offering will be available at five Absurd Bird locations, including Spitalfields and Soho in London, Exeter, Leeds, and Glasgow. Heinz in Plant-Based  Multinational Heinz has long been active in the vegan sector and celebrated Veganuary 2021 by releasing an extensive vegan range, including salad cream, mayonnaise, …

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