Heinz

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Products & Launches

Heinz UK Launches Plant-Based Creamy Tomato Soup and Beanz & Sausages

Heinz UK has launched vegan versions of two of its most popular canned products — Creamy Tomato Soup and Beanz & Sausages. The soup is made with fermented soy instead of the dairy used in the original variety, while the Beanz & Vegan Sausages contain meat-free sausages made from wheat protein. Both products provide one of the five recommended daily servings of fruit and vegetables. The new launches come in response to requests from consumers, who said they wanted to see more plant-based Heinz pantry staples. The brand said there had been “a big appetite for vegan versions of existing Heinz favourites, without compromising on the same great taste our consumers expect”. “Incredibly exciting innovations” In recent years, Heinz UK has been significantly expanding its …

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Heinz powered by beanz range

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Meat- and Fish Alternatives

Heinz Launches Meatless Burgers & Mince “Powered by Beanz”

Heinz has entered the chilled meat alternatives category with two new products — Meatless Burgers and Meatless Mince, described as “powered by beanz”. The burgers and mince are said to be high in protein and low in saturated fat, with a juicy and meaty taste. They are also a good source of fibre and free of artificial ingredients. Initially, the products will only be available in the Netherlands, and Heinz has not yet indicated when they will roll out elsewhere. However, the company has referred to the launch as “the first step in our plant-based meals journey”, indicating that more products may be in the pipeline. Heinz goes plant-based Heinz made one of its first forays into the plant-based sector in the UK in January …

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Heinz Art of the Burger

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Society

Heinz Invites Veg Burger Lovers to Challenge Beef in “Art of the Burger” Nationwide Competition

Global condiment brand Heinz announces the launch of “Art of the Burger” – a US competition to discover the ultimate burger creation. While open to both veg and non-veg submissions, Heinz encourages plant-based fans to challenge the status quo and use Heinz condiments to craft a restaurant-worthy burger masterpiece. The Grand Prize winner will receive $25,000 and have their burger featured at fast-casual chain BurgerFi in Fall 2022.  Building works of art For the contest, Heinz is asking burger enthusiasts to visualize every burger as a blank canvas, and use the brand’s classic portfolio of condiments as tools to transform any burger into art. According to the brand, the creations should be inspired by one or more of these artistic themes: Classical, Maximal, Minimal, Sculptural …

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Market & Trends

Vegan Mayonnaise Not a Phase: Here’s the Sauce on the Best New and Emerging Mayos in Plant-Based

Vegan mayonnaise is continuing to thrive (projected CAGR of 8.1% to 2027) as young consumers globally make conscious purchasing choices and consumers become increasingly aware of health and environmental issues around eggs and dairy. Here we take a look at some of the key moves and innovations in vegan mayo around the world. When mayo turns into eggs Famously, Hampton Creek stormed the US market with its mayo around 2014 then rebranded and refocused to JUST Egg in 2017 after a well-documented corporate scandal, after which the popular Just Mayo became unavailable. The company evolved into Eat Just where it now focuses on both the JUST Egg and its cultivated arm GOOD Meat, which recently became the most funded cell-cultured company with a total of …

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Absurd Bird Heinz vegan burger

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Products & Launches

Heinz Partners With UK Fried Chicken Chain Absurd Bird For Plant-Based Burger

Food giant Heinz has partnered with UK fried chicken chain Absurd Bird to unveil a limited-edition plant-based burger for Veganuary. The collaboration is the first of its kind between Heinz and Absurd Bird, with the vegan burger made with Heinz Beanz and Heinz Tomato Ketchup. Dubbed the DHOOM! Bollywood style burger, the offering features the Absurd Bird’s plant-based chicken burger, topped with refried Heinz Beanz, and a vegan brioche bun. DHOOM means ‘explosion’ in Hindi and the new vegan offering will be available at five Absurd Bird locations, including Spitalfields and Soho in London, Exeter, Leeds, and Glasgow. Heinz in Plant-Based  Multinational Heinz has long been active in the vegan sector and celebrated Veganuary 2021 by releasing an extensive vegan range, including salad cream, mayonnaise, …

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Startups, Accelerators & Incubators

Kraft Heinz Selects Vegan Startups for Incubator Programme

Food giant Kraft Heinz revealed the five startups selected for the second Springboard incubator programme class, dedicated to scaling and accelerating food and beverage brands which fall into at least one of these categories: natural and organic, specialty and craft, health and performance, and experiential brands.

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