Hellmann’s Mayonnaise, owned by food giant Unilever, has traditionally been the most popular mayonnaise by a large margin. However, when vegan mayo arrived on the scene, their share started slipping; first slightly to 46.6 percent, from 46.9 percent in 2014, then steadily more as veganism exploded. Overall sales declined to $1.8 billion, from $1.83 billion the previous year.
Best Foods Vegan Mayo Arrives in NZ. But Isn’t This Hellman’s? What’s the Story?
Unilever today announces the launch of Best Foods vegan mayo in New Zealand, in response to the “rapidly expanding wave of consumers looking for a better balance,” according to the brand. But consumers around the world will recognise it as the Hellman’s brand mayo which has been popular in several markets for years – what’s the story? Hellman’s / Best Foods Hellman’s, and Best Foods, identical brands owned by Unilever since 2000, operate under the two brands in different markets. The famous sauces and condiments are sold under the Best Foods brand in US states west of the Rocky Mountains as well as East Asia, Southeast Asia, New Zealand and Australia. Meanwhile, the products use the Hellman’s name in US states east of the Rocky …