After closing an $850K pre-seed funding round, plant-based meat company HERO Protein announces in a press release that Vicky Lee, former CMO of McDonald’s Taiwan, has joined as CEO with the remit of accelerating the company’s growth. Lee is the latest addition to the growing Chinese brand, joining former senior R&D executives from some of the largest plant-based meat brands in the world, as it looks to open its seed fundraising round this month.
HEROTEIN Partners With Mission Barns to Bring First Hybrid Cultivated / Plant-Based Meat Products to China
HEROTEIN, formerly HERO Protein, announces it has entered into a strategic partnership with Berkeley-based cell cultivated fat producer Mission Barns to launch hybrid cultivated meat/plant-based meat products. The company states its intention to be the first to commercialize such products in China. The Shanghai company closed an $850K pre-seed funding round this February and in May announced that Vicky Lee, former CMO of McDonald’s Taiwan, had been onboarded as CEO, joining former senior R&D executives from some of the largest plant-based meat brands in the world including Beyond Meat and Impossible Foods. Mission Barns raised $24 million in a Series A round this April, with plans to upscale its cell-cultured fat technology and build a pilot factory in the Bay Area. High profile investors in …
