Swiss conglomerate Nestlé is planning to further expand its plant-based food business by selling its Herta meat brand. Instead, the company plans to invest more in private plant-based brands such as Sweet Earth.
Herta Launches Plant-Based Knacki for Kids With Sausage Balloon Animals
Update 27th April: this product has been found to contain eggs. Nestlé-backed processed meat brand Herta has developed a novel plant-based approach for its new range of vegan sausages for kids. Herta, one of France’s leading meat brands, has presented the vegetable-based version of its Knacki sausages as balloon animals. Citing research from the brand that 77% of children under 10 are reluctant to vary their diet, Herta has launched the new plant-based Knacki range along with the eye-catching sausage balloon animal campaign. Despite claiming to be France’s leading charcuterie brand, Herta has declared its commitment to plant-based education for future generations and the adoption of greener diets. In the shape of a dog, giraffe, butterfly, and an octopus, the campaign aims to be a …