Heura Launches “World’s First” Additive-Free York-Style Plant-Based Ham
Spanish alt meat brand Heura has launched a new product that it describes as a world first — additive-free York-style plant-based ham slices. The product has 64% protein density while being low in total and saturated fat. Through the launch, Heura hopes to attract consumers who are turning away from processed deli meats due to their link to chronic diseases such as bowel cancer. Spanish people are currently said to consume eight times more processed meat than recommended by the World Health Organization. With their high nutrient density and lack of additives, the new slices remove two of the most common consumer objections to plant-based meats — that they are too processed and not nutritionally equivalent to animal meat. “In the context of a health …
