After previously investing in Chilean plant-based meat producer NotCo, London and San Francisco based investment house The Craftory is adding Hippeas to its portfolio. The organic chickpea snack brand will be backed with $50 million to boost innovation, expand production and increase distribution.
HIPPEAS Launches Vegan Cheezy Cheddar Pops
U.S.-based snack brand HIPPEAS has announced the launch of a new vegan-friendly product, Cheezy Cheddar Pops. Inspired by the classic cheese ball, the snacks are made from sustainably grown yellow peas and chickpeas. Each serving is said to contain 3g of protein and 2g of fiber; the product is also free of gluten and major allergens, and has been verified by the Non-GMO Project. According to HIPPEAS, the Cheezy Cheddar Pops are light and airy with a melt-in-the-mouth texture. Suitable for adults and children alike, they can be purchased from Target, Amazon, Walmart, and the HIPPEAS website. More retailers are expected to be added soon. “Clean, plant-powered ingredients” HIPPEAS’s products are made using yellow peas grown with sustainable farming practices such as conservation tillage and …