After previously investing in Chilean plant-based meat producer NotCo, London and San Francisco based investment house The Craftory is adding Hippeas to its portfolio. The organic chickpea snack brand will be backed with $50 million to boost innovation, expand production and increase distribution.
HIPPEAS Debuts Vegan White Cheddar Explosion and Blazin’ Hot Chickpea Puffs
New York-based vegan snack brand HIPPEAS recently launched a new line called Flavor Blast! Chickpea Puffs, which debuted in Vegan White Cheddar Explosion and Blazin’ Hot flavors. Founded by Livio Bisterzo in 2016, HIPPEAS carved out a niche for itself with its offering of high-protein, low-calorie puffs, appealing to health-conscious consumers and those following vegan diets, with the products widely available internationally. According to Statista, the global market for healthy snacks reach 152.3 billion US dollars by 2030. In its earlier years, the company famously attracted investment from Leonardo DiCaprio amongst other investors such as ethical VC The Craftory. DiCaprio’s involvement, in particular, garnered significant media attention, boosting the brand’s profile and aligning it with environmental and health-conscious values. Chickpeas for soil health HIPPEAS states …