After previously investing in Chilean plant-based meat producer NotCo, London and San Francisco based investment house The Craftory is adding Hippeas to its progressive portfolio. The organic chickpea snack brand will be backed with $50 million to boost innovation, expand production and increase distribution.
HIPPEAS and THIS Launch Smoky Bacon Flavour Chickpea Puffs
UK brand HIPPEAS has announced a collaboration with alt-meat producer THIS to launch limited-edition smoky bacon flavour chickpea puffs. The snacks are inspired by the meaty flavour of THIS’ plant-based bacon and lardons, which have both won Great Taste awards. They are fully plant-based and free of gluten, palm oil, and MSG. The chickpea puffs are also a good source of protein and fibre, and are compliant with the HFSS (high in fat, sugar, and salt) regulations which will come into force in the UK in October. As a result, their marketing will not be restricted, unlike many snacks deemed to be less healthy. Award-winning snacks The new limited-edition flavour is the sixth in Hippeas’ award-winning range, which also includes Salt & Vinegar Vibes, Sweet …
