H&M Beauty Launches Range of Cruelty-Free Everyday Essentials
H&M Beauty has launched a collection of ten cruelty-free daily care products called OHH! (OH HEY HERO), available at more than 2000 stores and online across selected markets. The new collection celebrates individuality, body acceptance, and freedom of expression, aiming to inspire young people to be their own hero, says H&M. “We don’t believe in complicated routines, layer upon layer of product and overpriced formulas – this collection is about inclusivity and accessibility while also being innovative and dependable,” commented Sabina Odqvist, Head of Private Label at H&M Beauty. Everyday cruelty-free essentials The beauty line includes ten vegan products: Little Champ Functional Moisturising Stick: Contains shea butter to help prevent skin friction while locking in moisture. Smells Like Rainbows Anti-Odor Spray: An aluminum-free deodorizing spray …