Mexican cactus-based leather company, DESSERTO®, announces a distribution agreement with H&M, among the world’s largest clothing chains with 4700 shops in 69 countries. Founders Adrián López Velarde and Marte Cázarez state they are proud to put Mexico at the centre of the global sustainable fashion industry.
Groundbreaking Vegan Materials on Show in New PETA and H&M collection
Global fashion brand H&M has announced the launch of its first collection using alternatives to materials of animal origin approved by PETA. The Co-Exist Story range marks the first time a fast-fashion label’s collection has been formally PETA-approved. “The future of fashion is stylish and animal-free” The new partnership will see a collection of fashion-forward womenswear, menswear, and kidswear for its Co-Exist Story. The collection features a number of innovative animal-free materials, including FLWRDWN – a cellulosic material created with natural wildflowers – featuring in puffer shoes and jackets, padded trousers, and reversible quilted shoulder bags. Other materials include VEGEA – upcycled from grape skins, stalks, and seeds discarded during winemaking – and ECONYL® fiber – a regenerated nylon created from waste like fishing nets …
