Holland & Barrett

JULIENNE BRUNO

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Investments & Acquisitions

JULIENNE BRUNO Raises £5M to Make Vegan Cheeses “First Choice, Not Alternatives”

London-based vegan cheese producer JULIENNE BRUNO has announced a £5 million funding round led by Cherry Ventures. The brand says it will use the funding to expand and work towards its wider ambition of transforming the food industry. The goal is to create cheeses that consumers choose because of their quality, not because they are dairy-free; in the company’s words, products that are the “first choice, not alternatives”. Collection 01 Last year, JULIENNE BRUNO raised £1 million in a seed funding round led by Seedcamp. These funds were used to develop the brand’s Collection 01, which features three cheeses — Burrella, Crematta, and Superstraccia. While the cheeses are inspired by traditional animal-based varieties — burrata, cream cheese, and stracciatella respectively — JULIENNE BRUNO emphasises that …

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Society

UK: What Influenced Vegans to Convert in 2020 and What are Their Newby Concerns?

A new study by health food chain Holland & Barrett demonstrates some statistics behind the rise of veganism in the UK, revealing that 12% of UK adults (23% of 16-24s) were influenced by the coronavirus outbreak and health concerns arising from it. Here we look at the Google Trends which show their interests and concerns, and which foods they miss the most since turning vegan. Who is converting? The survey shows that growth in veganism has skyrocketed in the last three years.  Interestingly, 35% of vegans aged 50-59 have gone vegan in the past year and one in five vegans are aged over 40. Nearly one third of vegan women (32%) turned vegan in the last year, while nearly half of vegan men (49%) have …

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Products & Launches

British Health Food Chain Expands its Vegan Range with New Ice Cream

The British company Holland & Barrett, which has a presence in over 16 countries, is joining the large number of manufacturers who have recognised the potential of the plant-based ice cream sector in the face of constantly growing demand. The new product line comprises two coconut-based ice creams in the flavours Peanut Butter and Passionfruit. The third flavour, Salted Caramel, is made from avocado. “Avocado and coconut are perfect alternatives to dairy products, and also have some health benefits,” explains Amy Tolofari, nutritionist for Holland and Barrett. “The buttery texture of the avocado gives the same creaminess as regular ice cream, but without animal ingredients.” Further growing vegan range planned The announcement of the new product line follows a series of steps taken by the …

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Interviews

THIS: “Aiming Squarely at Meat-Reducers”

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Image supplied by THIS

After having run a burger restaurant chain until 2016, Andy Shovel and Pete Sherman spent two years “developing, staring at, prodding and tasting” the product which would eventually become their new brand, THIS. As a range of plant-based meat substitutes, it is described by their makers as “food that allows you to virtually eat meat, without killing stuff.”

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