Vega Insiders develops "next generation" meat alternatives

© Grunchy/Vega Insiders

Meat- and Fish Alternatives

Vega Insiders: “Next-Generation” Plant-Based Bacon & Kebab Meat From the Netherlands

Vega Insiders is a Dutch company producing a range of meat alternatives, most notably plant-based bacon brand Grunchy and plant-based kebab meat brand Holy Cow. The company says it is currently focusing on a small product range in order to “bring meat substitutes to the next level”. Grunchy and Holy Cow are described as “next-generation” meat alternatives that “go a significant step further than the traditional first-generation meat substitutes”. According to Vega Insiders, the products have been developed using advanced technology to replicate the flavour, texture, and appearance of meat. The company claims it does not launch its products until “everything is right”. The products Described as “real plant-based bacon”, Grunchy is sold in three varieties: slices, strips, and pre-baked streaky bacon. Made from fava …