Mike & Beth, Honestly Tasty

Founders Mike & Beth ©Honestly Tasty


Honestly Tasty: “We Want to Become the Leading Producer of High-Quality Plant-Based Cheese”

London’s Honestly Tasty has built up a fiercely loyal fanbase (there are vegan Facebook groups sharing tips on which stores to run to ASAP to stock up) with its delicious plant-based cheeses with names like Shamembert, Bree, Veganzola, and Herbivoursin – a few of which had to be renamed following cease and desist orders from their originals! This artisan brand received funding from Veg Capital last June and since then has gone from strength to strength, securing listings at Ocado, Planet Organic, more than 70 independent stores, and most recently at 166 Marks and Spencer stores nationwide with its Blue, Shamembert, and Bree. If you’re in the UK, we cannot recommend the Blue highly enough. HT says, “.. if something so simple as cheese is …


Artisan vegan cheese

© Honestly Tasty

Cheese Alternatives

Artisan Vegan Cheeses by Honestly Tasty Launch at 166 M&S Stores UK-Wide

Honestly Tasty, an artisan vegan cheese brand based in London, UK, has announced that it is launching at Marks & Spencer stores nationwide. The brand’s three bestselling products — Blue, Shamembert, and Brie — will be available at 166 M&S locations in the mainland UK, Belfast, and Dublin. It follows a highly successful launch at online supermarket Ocado. Honestly Tasty has also been adapting its production process to bring down prices, making the cheeses accessible to more consumers. More product launches and revised recipes — including lower-emission and allergen-free products — are planned in the coming months. Novel technique Honestly Tasty’s award-winning cheeses are made using a novel technique that combines starch and hydrocolloid technology with traditional cheese-making techniques. Some of the products are aged …



© Honestly Tasty

Company News

London-Based Artisan Cheesemaker Honestly Tasty Celebrates Ocado Launch

Honestly Tasty, a UK-based creator of award-winning vegan artisan cheese products such as Shamembert, Blue, and Bree, is celebrating the launch of its products on Ocado, with the rollout taking place this week, according to the brand. Honestly Tasty launched a crowdfunding campaign on Seedrs last June and reported that it raised over 80% of its £450,000 target just a few days later. The brand’s growth was further bolstered by an investment of £250K from Veg Capital that same month, with the VC firm stating at the time, “Vegan cheese is such an important product […] It is also notoriously difficult to get right, but Honestly Tasty have absolutely nailed it with their range”. Co-founder Michael Moore says: “Our mission, from day one, has been …