Hooked Foods

Plant-based fish company Hooked Foods announces it has expanded its product portfolio with new options, including plant-based chicken.

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Products & Launches

Hooked Foods Launches New Vegan Seafood, Enters Chicken Category, Gains Listings at Sweden’s Biggest Retailers

Swedish startup Hooked Foods announces it has expanded its product portfolio with further vegan seafood options as well as new plant-based chicken products, marking its entrance into a new category. The products will be available in Sweden’s two largest major retail chains — ICA Gruppen and Coop Sverige — starting October 2024. The new products were created to meet the demand for specific plant-based products, following input from partner retailers and consumers, say the founders. In addition to the NPDs, Hooked Foods has revamped its packaging design in response to consumer demand for transparency. The new packaging is said to include easy-to-understand product images, clear labeling, and a focus on honesty and safety, emphasizing honesty and safety. It has been designed to reflect the company’s …

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A bag of plant-based salmon

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Meat- and Fish Alternatives

Hooked Foods Receives “Overwhelming Support” from Crowdfunding Investors to Launch Plant-Based Fish in Germany

Plant-based fish company Hooked Foods announces it has raised SEK6 million (€500,000) in its first limited crowdfunding round on Crowdcube to scale up its technology and make its products widely accessible to consumers. The Swedish company also announced that with the new capital, it will expand to Germany through a partnership with Ooha, a sales agency with “unique knowledge” of the German market and its enormous potential.  Strong demand for plant-based fish “We are overwhelmed by the support we have received from our investors and the community, which clearly indicates the strong demand for our plant-based fish substitutes,” says Tom Johansson, CEO of Hooked Foods. “With the funding we have secured, we will continue to drive innovation and provide sustainable and delicious alternatives for fish lovers …

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 Hooked Foods raises 10MSEK & opens crowdfunding

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Investments & Finance

Hooked Foods Raises SEK10M From Top-Tier Investors & Opens Crowdfunding Campaign

After securing another ten million Swedish kronor (around $967,000) for its sustainable plant-based seafood, Swedish company Hooked Foods has announced its first limited crowdfunding round on Crowdcube. “We closed our raise with top tier investors, will continue to grow and YOU now have the unique opportunity to join our wave and invest in this round as well. Take your chance below, get your spot in our limited crowdfunding and join our movement!” said Tom Johansson, co-founder and CEO at Hooked Foods, on social media. A healthier seafood ecosystem Hooked was born in 2019 after Tom Johansson and Emil Wasteson were challenged to create a sustainable plant-based alternative to seafood to lead the transition to a healthier ecosystem. The company says that to date, it has …

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