Veg Capital and ProVeg are mission-aligned organisations both aiming to remove animals from the food chain and support new startups working for the same cause. As such, the two have partnered to invest in selected alumni from the ProVeg Incubator – the world’s leading incubator of plant-based and cultured food startups.
Hooked Launches Plant-Based Seafood Range at Hundreds of German Stores
Swedish plant-based seafood brand Hooked has expanded beyond the Nordic countries for the first time, announcing a launch at hundreds of REWE West stores in Germany. The expansion has been made possible by a partnership with leading sales agent Ooha, which will allow Hooked to launch at anywhere between 250 and 500 REWE stores. The product range will include plant-based salmon, tuna, and seafood spreads, all made using high-moisture extrusion technology. The launch comes as Germany increasingly gains a reputation as Europe’s biggest plant-based market; data published earlier this year revealed that the country’s meat consumption is at a record low, while consumption of plant-based foods is at a record high. “A growing demand” Hooked raised the capital to fuel the expansion in June, through …
