hello plant foods' vegan foie gras served on a wooden board

© Hello Plant Foods

Meat- and Fish Alternatives

Vegan Foie Gras Hello Fuah! Sells Out Within 12 Hours After Spanish Launch

At the beginning of December, the Spanish plant-based meat producer Hello Plant Foods launched Hello Fuah!, a “hyper-realistic” vegan foie gras alternative across Spain. The company’s launch strategy for the holiday season consisted of 5,000 units distributed in supermarkets and specialty vegan stores. But only after 12 hours all the SKUs were sold, said Hello Plant Foods’ founder, Javier Fernández, to El Mundo. The success of the100% plant-based pâté exceeded the startup’s expectations as orders kept coming, causing the company to multiply its production sixfold. “The plan was to put 5,000 units in Alcampo hypermarkets and vegan stores, but after the great reception and the number of requests for pre-reservations, we have had to launch some 30,000 units,” said Fernández. 500 selling points Hello Plant Foods’ R&D department …


Julia Marsel ©AAFPP


AFFPP On Plant-Based Growth in Russia “We’re Obviously Thrilled Not Only to Witness it, But to Be At the Origin Of This Change”

Great news for Russia was announced earlier this month as the country is now set to host its first plant-based incubator programme. In collaboration with ProVeg International, the newly-formed Association of Alternative Food Producers (AAFPP), has been established by Julia Marsel and Tim Ponomarev, two of the founders of the ProVeg Incubator alumni startup Greenwise.