HOWND

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Pet Food

Vegan Dog Food Brand HOWND Announces Sale to Leading Manufacturer Pets Choice

UK-based company Power Pet Brands has announced the sale of its multi-award-winning vegan dog food brand, HOWND, to leading industry manufacturer Pets Choice. Established in 2015, HOWND offers a range of plant-based wet and dry food for dogs, along with wellness treats and cruelty-free pet care products. Pets Choice will assume responsibility for HOWND’s sales from August 5. Through the acquisition, HOWND will benefit from Pets Choice’s extensive distribution network, making its products significantly more accessible to customers. The brand joins the manufacturer’s existing portfolio, which includes Webbox, Bob Martin, Felight, TastyBone, and Vet’s Kitchen. “This is another fantastic acquisition for Pets Choice as we continue our drive into product premiumisation,” said Pets Choice CEO Tony Raeburn. “HOWND will give our company an entrance into …

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Hownd wellness treats roll out into Pets at Home

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Pet Food

HOWND’s Functional Treats Land on Shelves of Britain’s Largest Pet Retailer

HOWND this week announces the launch of three lines of its hypoallergenic functional treats into Pets at Home stores across the UK. The news shortly follows the March launch of the brand’s Superfood range into Pets At Home online. Three flavours, in fully recyclable packaging, will be available from August 5th: Keep Calm with Camomile, Lavender and Valerian Root for stress relief; Got an Itch? with Shiitake Mushrooms and Turmeric for healthy skin & coat; and Yup You Stink! with Mint, Parsley and Lovage herbs for bad breath. Founded in 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas. This January, the company was named as one of the most ethical businesses in the world by …

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HOWND Pumpkin, Quinoa and Moringa Superfood

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Market & Trends

HOWND Launches Allergy-Friendly Pumpkin, Quinoa and Moringa Superfood for Dogs

UK-based vegan dog food brand HOWND has expanded its Plant Powered Superfood range with a new dry food in the flavour Pumpkin, Quinoa and Moringa. The food also contains ingredients such as sweet potato, cranberry, and Phytodroitin; the latter is an innovative algae-based alternative to chondroitin, a supplement that supports joint health. The recipe is high in protein and low in fat and purines. The nutritionally-complete food is said to provide a “digestive reset” for dogs who have upset stomachs or are recovering from illness. It is also designed to be suitable for dogs with allergies and intolerances, and is free of soy, gluten, dairy, and GMOs. The product is vet-approved and sold in fully recyclable 2kg and 10kg packages. It is available to UK …

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HOWND named one of the world's most ethical businesses

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Pet Food

Vegan Dog Food Brand HOWND Named One of the World’s Most Ethical Businesses

HOWND, a vegan dog food brand based in the UK, has been named one of the world’s most ethical businesses by the Good Shopping Guide. HOWND was rated in categories such as environmental impact, animal welfare, and public record, becoming independently certified through Ethical Accreditation by The Good Shopping Guide. The company received an outstanding rating of 98/100, and has been included in the Guide’s list of the Top 200 Ethical Companies. “We’re over the moon about this recognition from The Good Shopping Guide,” said Jo Amit, co-founder at HOWND. “Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day. …

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HOWND range of wellness treats for dogs

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Pet Food

HOWND Launches Plant-Based Dog Wellness Treats Including Innovative Algae Alternative to Chondroitin

HOWND, a vegan dog food brand based in the UK, announces the launch of a new range called Wellness Treats, with one unique treat for older dogs which includes a groundbreaking algae alternative to chondroitin, a supplement derived from animal cartilage which is beneficial for dogs with mobility issues. The products, which come in five flavours, are designed to promote optimal health and overall wellbeing for dogs of all life stages. The range features: Golden Oldies — A treat for older dogs, featuring an innovative algae-based alternative to the supplement chondroitin which is important for joint health. HOWND is the first pet food brand to use the vegan supplement, which is called Phytodroitin. The treats also include glucosamine and sunflower hearts. Got an Itch? — …

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Mark Hirschel & Jo Amit ©Hownd
Society

Plant-Based Economy in Action as HOWND Announces Deal with Vegan Football Club 

Vegan pet-food and petcare brand HOWND has announced a new partnership with Forest Green Rovers football club. Dubbed by FIFA as “the world’s greenest football club”, Forest Green Rovers has named HOWND as its official vegan pet food partner in yet another example of the plant-based economy in action. Starting its journey to become the world’s first carbon-neutral football club in 2010, Forest Green provides an entirely vegan menu for players and fans, as well as using solar panels, water recycling, and an organic pitch amongst other innovations. The Gloucestershire-based club – currently top of league two – boasts a host of eco-friendly and vegan partners including Oatly, Quorn, Sheese, Faith in Nature, as well as non-profit Sea Shepherd. The award-winning plant-based pet-food brand HOWND …

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Dr Marc Abraham, image courtesy of Hownd

Dr Marc Abraham, image: Paul Cahill
Food & Beverage

HOWND Launches Plant-Based Superfoods For Dogs as Backed By Dr Marc Abraham

HOWND, a UK-based producer of cruelty-free, plant-based pet care products which has been operational since 2015, announces the launch of new product line HOWND Plant Powered Superfood. The first offering as part of the new superfood range is Hearty Quinoa & Pumpkin Casserole, which contains high quality proteins and 100% clean, prebiotic superfood ingredients such as organic Hemp protein and antioxidant Moringa. 

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