US alt-meat brand Hungry Planet was founded to address the huge environmental impact of animal agriculture, as well as the health problems associated with a diet high in animal products.
Lion’s Choice Launches Meat-Free Sub in Collaboration With Hungry Planet
St. Louis-based fast-food chain Lion’s Choice has joined forces with local alt-meat startup Hungry Planet to offer a meat-free sub. Best known for its roast beef sandwiches, this is the first time Lion’s Choice has offered plant-based meat in its 55-year history. The sub features Hungry Planet’s soy-based meatballs on a toasted bun with marinara sauce. By default, the sandwich also contains Provel cheese, but vegans can request it without. “There’s a growing portion of the population who are looking for meatless options – whether they be vegetarian or flexitarian,” said Lion’s Choice CEO Michael Kupstas. “The common factor, however, is that these customers still want the same ridiculously good food and flavor that they have come to expect, something that we’ve delivered on for …
