Cashew Cheese Brand I AM NUT OK Reports 24% Increase in YOY Sales
I AM NUT OK, a UK producer of cashew-based cheese alternatives, has reported a 24% increase in festive year-on-year sales. The rise, which saw the brand’s MinerThreat and NeroMinded cheeses sell out, has been partly attributed to a recent six-figure investment in production capacity and a UK-wide retail listing at Ocado. I AM NUT OK believes that the growth indicates increased demand for less processed cheese alternatives. This year’s Veganuary campaign has also reportedly brought a 39% uplift in I AM NUT OK’s sales compared to 2024. The brand now hopes to create a new cashew cheese category to help move the dairy alternatives sector away from ultra-processed foods. “This year, we expected a significant rise in sales given our partnership with Ocado and have …