IFFA, the international trade fair for meat and alternative proteins, has announced GFI Europe as a strategic partner for 2022. The partnership will “promote technological advancement and exchange between the meat and alternative protein industries.”
IFFA, the World’s Largest Meat Industry Trade Fair, to Focus on Cultivated Meat in 2025
IFFA, the world’s leading trade fair for innovations in process technology for meat (and recently incorporating alternative proteins), has announced that discussion topics at IFFA 2025 will focus on cultivated meat. IFFA’s interest in this topic reflects the increasing market for new plant-based products, innovative fermentation, and cultivated meat in Germany and Europe. According to Ivo Rzegotta, Senior Communication Manager Germany at the Good Food Institute Europe, consumer surveys in Germany point to high receptivity for hybrid, cultivated, and fermentation-based products, making the country a promising market for alt proteins, including cultivated meat. Germany’s experience in the alt protein sector has been positive, with its plant-based food market growing 11 percent to €1.9 billion in 2022. Alt protein in Germany The successful development of alternative …