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Fairs & Events

The Evolution of a Meat Industry Trade Fair: “Rethinking Meat and Proteins” is Theme for IFFA 2025

Under the motto “Rethinking Meat and Proteins”, IFFA 2025 will feature a dedicated “New Proteins” product area. The international meat and protein industry will convene from 3rd to 8th May 2025 in Frankfurt am Main for IFFA – Technology for Meat and Alternative Proteins, which continues its shift in interest towards alternative proteins. The International Trade Fair for the Meat Industry, known as IFFA, has traditionally been a leading global trade fair focused on the meat industry, showcasing innovations in meat processing, packaging, and sales. However, in recent years, there has been a notable shift in IFFA’s focus, reflecting broader industry and consumer trends towards alternative proteins. The protein world is rapidly developing This shift is primarily driven by growing consumer demand for sustainable and …

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IFFA 2025 embraces cultivated meat as alt protein demand increases in Europe

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Fairs & Events

IFFA, the World’s Largest Meat Industry Trade Fair, to Focus on Cultivated Meat in 2025

IFFA, the world’s leading trade fair for innovations in process technology for meat (and recently incorporating alternative proteins), has announced that discussion topics at IFFA 2025 will focus on cultivated meat.  IFFA’s interest in this topic reflects the increasing market for new plant-based products, innovative fermentation, and cultivated meat in Germany and Europe. According to Ivo Rzegotta, Senior Communication Manager Germany at the Good Food Institute Europe, consumer surveys in Germany point to high receptivity for hybrid, cultivated, and fermentation-based products, making the country a promising market for alt proteins, including cultivated meat.   Germany’s experience in the alt protein sector has been positive, with its plant-based food market growing 11 percent to €1.9 billion in 2022. Alt protein in Germany The successful development of alternative …

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Company News

Planteneers Reveals Strategy to Work With Meat Industry For Increased Hybrid Products

Planteneers reveals plans to deal with the ongoing trend for plant-based alternatives and avoid a cannibalization effect. By getting the meat industry on board to create hybrid products containing less meat, a more ethical revenue stream is established for manufacturers, it says. Hybrid products offer a perfect compromise, according to the German producer, offering great opportunities for flexitarians and consumers who are looking to reduce their meat intake step by step. In response, Planteneers has created novel stabilizing methods for this category that are able to cut the animal content in the finished product in half. “The meat industry is reinventing itself. We need to meet consumer expectations in modern plant-based nutrition, while avoiding a cannibalization effect,” explains Planteneers Product Manager Florian Bark. “Walking this …

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Vegan Tex Mex Bites ©Handtmann

Fairs & Events

Handtmann Reports Success at IFFA, Showcasing Vegan Tex-Mex Bites

Handtmann showcased a variety of innovations at the IFFA Exhibition and looks back at its most successful event. The company achieved the best trade fair result in its history during the IFFA fair. “We are very pleased that we were able to achieve the best result in our company history with a trade fair turnover of around 19 million euros. It is also affirmation for us that our strategy for the future and our partnerships for line solutions and food innovation are meeting the needs of the times and the industry. “We offer our customers, whether artisan or industrial, integrated solutions and thus not only support them, but are also their partner and source of inspiration in an extremely dynamic and challenging environment,” says Harald …

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Prosur at IFFA

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Company News

Pokel Vegan “Looks, Smells and Tastes Like Meat, But is Not Meat!” Says Spain’s Prosur

Prosur, a food biotech business based in Murcia, Spain, recently unveiled Pokel Vegan, a ready-to-mix blend which can be used 100% vegan or in hybrid meat products, at the IFFA fair in Frankfurt. Prosur is a family-owned and operated company which was founded in 1965 as a Spanish spice manufacturer and evolved into a self-proclaimed international pioneer in clear label food technology. CEO Juan de Dios Hernández and his team state their aim is to transform the food chain in a way that is fair and healthy for everyone – people, planet & industry. Regarding Pokel Vegan, Prosur states that the product “Looks, smells and tastes like meat, but is not meat! … “We created Pokel Vegan as a versatile meat alternative with meat-like mouthfeel …

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Future of the Meat Industry report

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Studies & Numbers

Report Says “There is No Better Time Than Now For Meat Producers to Enter Plant-Based Meat Sector”

A new report revealed at last week’s international meat fair IFFA reveals the opportunities that animal meat producers can seize in the booming plant-based meat sector. The report, published by food awareness organisation ProVeg International, says the sector offers huge opportunities for meat companies, with sales values of plant-based meat in Europe amounting to €1.4 billion in 2020 on top of a growth rate of 68% over the past two years. Key insights in the report include: 90% of plant-based food consumers are flexitarian, not vegan or vegetarian Taste and price are key drivers for consumer demand The leading category in the market is the plant-based burger patties segment The UK leads the European market, followed by Germany and the Netherlands Germany leads the European …

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Planteneers salmon

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Fairs & Events

Hydrosol and Planteneers at IFFA 2022: Meat or Plant-Based? The Solution in Between

Plant-based is more and more in focus, even at the international meat trade fair IFFA. Plant-based alternatives remain a growth segment in the industrialized western nations. At the same time, market researchers project a continued worldwide rise in meat consumption. Florian Bark, Product Manager of the sister companies Planteneers and Hydrosol, explains how the industry can profit from both of these trends. As an expert in plant-based foods, Planteneers is exhibiting at the IFFA for the first time, together with sister company Hydrosol, whose focus is on meat and sausage products. How do they fit together?  For a long time we’ve been seeing that the main vendors of plant-based meat and sausage alternatives are by no means just start-ups, but traditional meat producers. This makes …

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Hybrid nuggets © MeaTech

Fairs & Events

ProVeg & MeaTech to Offer Cultivated Meat Samples to Meat Industry at IFFA Frankfurt

ProVeg International is teaming up with MeaTech to host a tasting session of hybrid chicken nuggets at IFFA, the world’s largest meat fair, from 14-19 May. This year marks the first time in the IFFA’s 70-year history that meat substitutes and alt proteins are being featured, with at least 200 of the 900 IFFA exhibitors booked at this year’s show offering products for the production of meat alternatives. Stephanie Jaczniakowska-McGirr, International Head of Food Industry and Retail at ProVeg, states: “This is an exciting year to be involved in the emerging cultured meat industry and the trade fair at Frankfurt offers delegates the chance to satiate their curiosity and taste the product for themselves. Regulatory approval has been granted for cultured meat in Singapore and …

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Peace of Meat-hybrid-nuggets-MeaTech

Hybrid nuggets © MeaTech

Cultivated Meat

ProVeg & MeaTech to Offer Cultivated Meat Samples to Meat Industry at IFFA Frankfurt

ProVeg International is teaming up with MeaTech to host a tasting session of hybrid chicken nuggets at IFFA, the world’s largest meat fair, from 14-19 May. This year marks the first time in the IFFA’s 70-year history that meat substitutes and alt proteins are being featured, with at least 200 of the 900 IFFA exhibitors booked at this year’s show offering products for the production of meat alternatives. Stephanie Jaczniakowska-McGirr, International Head of Food Industry and Retail at ProVeg, states: “This is an exciting year to be involved in the emerging cultured meat industry and the trade fair at Frankfurt offers delegates the chance to satiate their curiosity and taste the product for themselves. Regulatory approval has been granted for cultured meat in Singapore and …

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Planteneers plant-based salmon

Plant-based salmon fillet ©Planteneers

Manufacturing & Technology

Planteneers & Hydrosol to Present New Plant-Based Concepts for the Meat Industry

German food tech Planteneers joins with Hydrosol to offer plant-based and hybrid solutions for meat companies looking to diversify into alt protein. As the alt protein boom shows little sign of slowing down, Planteneers and Hydrosol offer the new PLUSmulson series stabilizing system for meat manufacturers aiming to move into the plant-based movement. Planteneers and Hydrosol, sister companies within the Stern-Wywiol Gruppe, are offering the meat industry product concepts that open up new potential in many different markets. This will enable manufacturers to react to current challenges, trends, and consumer wishes by reducing the meat content in burger patties, nuggets, or sausages, and replacing it with plant ingredients.  The companies claim the system is suitable for many different products and simple to integrate into existing …

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Fairs & Events

IFFA Preparing to Embrace Meat Alternatives in 2022

In May of this year, IFFA will for the first time place a special focus on ingredients and manufacturing processes for vegetable proteins, offering this fast-growing segment a professional platform. At the start of 2022, exhibitors and visitors once again emphasise the need to be able to meet for their international live event: on-site and for personal exchange. The organisation reports that registration has been strong for IFFA, Technology for Meat and Alternative Proteins, which takes place from 14 to 19 May in Frankfurt, Germany. Messe Frankfurt is expecting over 900 exhibiting companies from all over the world. The expected exhibition area, which will again cover Halls 8, 9, 11 and 12, is on a par with the previous event. The companies will be showing …

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Fairs & Events

IFFA Places Alt Protein Production and Sustainability High on the Agenda for 2022

IFFA, the leading trade fair for the global meat industry, has placed alt protein production high on the list of its top themes for 2022. Sustainability and the requirements for the production of meat alternatives will be highlighted at IFFA 2022, as the trade fair looks to reflect changes in consumer behavior. “A market for vegetarian and vegan products with high growth rates has established itself all over the world. To meet this demand, manufacturing capacities have to be created or converted” High on the agenda of IFFA is climate-neutral production – a goal set by the EU in the Green Deal by 2050. The increasing needs of alt protein production and a rise in flexitarianism will be reflected as such, as well as energy …

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Fairs & Events

The Place To Be: High Number of Registrations for IFFA 2022

In an interview, Johannes Schmid-Wiedersheim, Director of IFFA, talks about the industry’s desire for face-to-face encounters, the new direction in terms of alternative proteins, and the current booking situation at the world’s leading trade fair. Mr. Schmid-Wiedersheim, preparations for IFFA 2022 are already in full swing. What is the current registration status? Surprisingly good. At the early booking deadline, at the end of March, more exhibiting companies had already registered for IFFA than at the same time for the previous event. The market-leading companies from Germany and abroad are back and we are seeing an increase in demand for exhibition space of around plus ten percent. This is a really pleasing situation and shows once again that IFFA is the “place to be” when it …

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Fairs & Events

Sponsored Post

In Tune With the Times: Leading International Trade Fair IFFA to Showcase Processing Tech For Alt Proteins

Looking to the future and with an eye on potential development; IFFA, the long-established leading trade fair for the global meat industry, will be opening up to alternative proteins from 2022. A quite clear objective: to become the top event in the international protein industry. “Plantbased products as a topic are not new at the IFFA; over the past years, however, the increasing desire on the part of consumers for alternative products to meat and fish has given it a boost” – Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH “The procedures and techniques for the processing and packaging of meat goods and of alternative protein products are very similar. So for us it is a logical step to open the IFFA …

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IFFA 2019

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Fairs & Events

World’s Biggest Meat Fair Agrees Strategic Agreement With Association for Alternative Sources of Protein (BALPro)

As we revealed in November, the world’s leading trade fair for animal meats – IFFA – announced that it was opening up to alt proteins for the first time after seven decades of being fully dedicated to butchery, with a new subtitle, Technology for Meat and Alternative Protein. “This will enable us to demonstrate and make more accessible the full potential of alternative sources of protein the conventional meat industry” IFFA first began in 1949 as part of the conference of the Butchers’ Association at Frankfurt Fair and Exhibition Centre. The event centre Messe Frankfurt now informs vegconomist it has agreed a strategic cooperation agreement with the Association for Alternative Sources of Protein (BALPro) for the event in 2022. The collaboration will focus on a …

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