“UAE’s First Alt Meat Facility” Begins Operations, Products to Launch at Major Supermarkets
Food manufacturing group IFFCO has begun operations at its new production plant, which is said to be the UAE’s first alt meat facility. Based at Dubai Industrial City, the facility will produce a range of meat alternatives under the brand name THRYVE. These will include options tailored to regional tastes — such as koftas, shawarmas, and shish tawooks — along with more Western-style offerings like burgers and nuggets. The meat alternatives are made from fava beans, using a technique described as state-of-the-art. Within a few weeks, THRYVE products will be available at supermarket chains Lulu and Carrefour UAE. While the UAE’s plant-based market is still small, THRYVE says its consumer research has found a positive response to the concept of alt meats. The brand hopes …