Bollywood actors Genelia and Riteish Deshmukh have announced a new plant-based meat venture based in India called Imagine Meats, which they claim is bringing together the best of global food science with Indian traditions to produce dishes such as vegan kebabs, biryanis, and curries.
Starbucks Signs Partnership Deal with Indian Plant-Based Brand Imagine Meats
Coffee chain Tata Starbucks has announced a new partnership with plant-based producer Imagine Meats to improve its vegan food options in India. Imagine Meats is the brainchild of two of Bollywood’s biggest stars, with the Starbucks deal set to cater for the growth of the Indian vegan population. Founded by Bollywood celebrities Ritesh and Genelia Deshmukh, Imagine Meats is also backed by global food producer ADM, and under the partnership, Starbucks will introduce Imagine Meats’ vegan sausage croissant rolls, vegan hummus kebab wraps, and other vegan products to menus across India. With Starbucks expanding its vegan menu globally as part of its plans to reduce its carbon footprint by 50%, the global coffee chain has partnered with alt meat leader Beyond Meat in key markets …