Impossible Repurposes Former Cattle Farmland Into “First-of-its-Kind” Project Impossible Ranch
Today, Impossible Foods has announced its newest endeavor: the Impossible Ranch. The “first-of-its-kind” project in the plant-based industry is located on a 70-acre former cattle ranch in South Carolina. The land will be repurposed to cultivate crops essential to Impossible Foods’ product range and a rescue initiative that provides a sanctuary for rescued cattle. Partnering with the family that has tended the land for generations, Impossible Foods seeks to honor the property’s heritage while promoting a renewed focus on sustainable agriculture. Impossible Ranch is part of the company’s recently revamped brand identity and food-centric approach, which aims to present Impossible products as not only environmentally friendly but also akin to traditional meat in texture and taste. As part of this rebrand, the company recently transitioned …