Impossible Foods Launches Beef Lite With 45% Less Fat Than Lean Animal Beef
Impossible Foods has introduced Beef Lite, a leaner version of its plant-based beef alternative that is designed to be “better than lean ground animal beef”. Containing 21 grams of protein, Beef Lite has 75% less saturated fat and 45% less total fat than 90/10 lean beef from cows. It is a good source of fibre and is free of cholesterol and trans fats. According to Impossible, the beef alternative cooks and tastes like ground animal beef and is ideal for use in dishes such as tacos, chilis, stir-fries, and lasagna. The product is already rolling out in the fresh meat aisle at selected retailers. Competing with beef Impossible’s original plant-based beef is now the best-selling product in the entire US plant-based meat category. The company …