Impossible Foods Partners with IHOP to Bring Plant-Based Options to Nearly 1,700 US Locations
Impossible Foods announces partnership with major American family restaurant chain IHOP to bring its plant-based sausage patties and burgers to a new demographic. Starting today, IHOP outlets nationwide will serve Impossible Sausage patties as part of the classic breakfast menu. For lunch or dinner, guests can opt for an Impossible Burger patty on any of the restaurant’s Steakburgers. This collaboration represents a significant development for both Impossible Foods and IHOP. With nearly 1,700 locations across the United States, IHOP’s wide-reaching appeal among families and diverse diners provides an optimal platform for Impossible Foods to extend its influence. The new collaboration aligns with Impossible’s objective to introduce plant-based offerings to a broader consumer base, including flexitarians and meat-eaters who may have previously shied away from exploring …