©MorningStar Farms

Products & Launches

MorningStar Farms’ New Incogmeato Chick’n Patties Include First-Ever Vegan Eggo Waffles

Kellogg’s-owned MorningStar Farms announces it is rolling out two new plant-based chicken products throughout the rest of 2022. One of the products will feature the first vegan waffle ever created by Kellogg’s iconic breakfast brand Eggo. New entrees Sold through MorningStar’s Incogmeato line, the new chicken additions feature the Plant-Based Hot and Spicy Crispy Chik’n Filet, plus the Chik’n and Eggo Liege Style Waffle Sandwich. According to the brand, the Hot Crispy Chik’n offers a juicy inside with a crispy, crunchy exterior. The item is available in packages of four filets, with each filet containing 29% less fat than conventional chicken filets (12 g total fat per serving vs. 8 g), and 17 g of plant protein. The Chik’n and Eggo Liege Style Waffle Sandwich is …


Sara Young Morningstar Farms

Sara Young© Morningstar Farms


Morningstar Farms: “By Giving People Our Most Meat-Like Experience to Date, We’re Poised to Draw New People Into the Category”

MorningStar Farms, a subsidiary of Kellogg’s, announced last year that its full range would eventually omit the use of egg whites and become fully vegan friendly. In September last year it announced the launch of a plantbased meat line called Incogmeato, offering burger patties and chicken nuggets and tenders, with vegan sausages to follow.


Pizza Hut Incogmeato

©Pizza Hut

Food & Beverage

Pizza Hut Trialling Garden Specialty with Incogmeato Italian Sausage

Pizza Hut has announced it is introducing a limited-time test of a plant-based pizza: the new Garden Specialty Pizza topped with Incogmeato Italian sausage which is made by Kellogg’s Morningstar Farms. The pizza comes served in a new round compostable pizza box, with the trial of both innovations will take place exclusively at one Pizza Hut location in Phoenix, Arizona.