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Food & Beverage

How to Position Plant-Based Foods to Maximise Their Appeal

This article is part of the vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International partnered with Innova Market Insights to host a webinar that explored the key ways that businesses can position plant-based products to maximise consumer appeal. Key trends Utilising Innova’s exclusive data and insights, Myrthe de Beukelaar, Senior Market Analyst at Innova Market Insights, highlighted the key trends in the food and beverage industry in 2022. In the webinar, Myrthe highlights the changing motivations amongst consumers choosing plant-based, as well as the rise in demand for healthy yet indulgent snacks within the food-and-beverage industry. According to research by Innova, 37% of consumers say their indulgent healthy snacking has …



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Market & Trends

“Plant-Based Revolution” is Top Food Trend Prediction For 2020

Last week we reported that Whole Foods had released its top trends in food for next year. Now, Innova Market Insights has revealed its top trends for 2020, with increased consumer interest in the stories behind their food and beverage products being the most noteable trend, as companies become increasingly conscious of storytelling in branding strategies.