Innova Market Insights has published its Top Ten Trends for 2022, which reveal that global sustainability has overtaken personal health as consumers’ biggest concern.
How to Position Plant-Based Foods to Maximise Their Appeal
This article is part of the vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International partnered with Innova Market Insights to host a webinar that explored the key ways that businesses can position plant-based products to maximise consumer appeal. Key trends Utilising Innova’s exclusive data and insights, Myrthe de Beukelaar, Senior Market Analyst at Innova Market Insights, highlighted the key trends in the food and beverage industry in 2022. In the webinar, Myrthe highlights the changing motivations amongst consumers choosing plant-based, as well as the rise in demand for healthy yet indulgent snacks within the food-and-beverage industry. According to research by Innova, 37% of consumers say their indulgent healthy snacking has …
