Innova

Innova

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Fairs & Events

Webinar: Plant-Based Trends from 2022 and Predictions for 2023

This webinar, hosted by ProVeg International in partnership with Innova Market Insights, will delve into what developments we can expect in the plant-based sector in 2023 and how businesses can capitalise on them. 2022 has seen the plant-based sector continue to innovate and expand into various categories. January saw over 600,000 people sign up for Veganuary, Burger King opened two plant-based popups in the UK, and this is the first year that issues around our current food system have been discussed at the UN’s annual climate-change conference, COP27.  The webinar takes place 29th November, 11:00 am – 11:45 am CET. It will cover: A retrospective look at plant-based trends in 2022 What’s driving consumers’ plant-based purchasing decisions Innova’s predictions for the plant-based sector in 2023 …

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Food & Beverage

How to Position Plant-Based Foods to Maximise Their Appeal

This article is part of the vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International partnered with Innova Market Insights to host a webinar that explored the key ways that businesses can position plant-based products to maximise consumer appeal. Key trends Utilising Innova’s exclusive data and insights, Myrthe de Beukelaar, Senior Market Analyst at Innova Market Insights, highlighted the key trends in the food and beverage industry in 2022. In the webinar, Myrthe highlights the changing motivations amongst consumers choosing plant-based, as well as the rise in demand for healthy yet indulgent snacks within the food-and-beverage industry. According to research by Innova, 37% of consumers say their indulgent healthy snacking has …

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Market & Trends

Dairy Alternative Market is Key Player in the Meat-free Economy

‘The Plant-Based Revolution‘ is number two of the Top 10 Trends highlighted in a report by Innova Market Insights for 2020 and the dairy alternatives category represents a key battlefront in this consumer-driven revolt. The report mirrors GFI data from last year which showed that plant milks account for almost half the PB market in total.

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Innova

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Market & Trends

“Plant-Based Revolution” is Top Food Trend Prediction For 2020

Last week we reported that Whole Foods had released its top trends in food for next year. Now, Innova Market Insights has revealed its top trends for 2020, with increased consumer interest in the stories behind their food and beverage products being the most noteable trend, as companies become increasingly conscious of storytelling in branding strategies.

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Market & Trends

Plant-based Products up by 62% in Four Year Period

A study by Innova Market Insights found that there was an increase in demand for plant-based products between 2013 and 2017. The report shows massive growth in dairy alternatives, plant proteins, active botanicals, herbs and seasonings amongst others, and says that plant-based product claims increased by 62% globally (CAGR, 2013-2017). Innova state that this surge is driven by consumer interest in health, sustainability and ethics.

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